Oxana Kolosova Health 2.0 London 2013

November 2013

25% Use mainstream social media

52% Access online medical communities

65%

Source: MEDI-Q, 2011 Cegedim Emerging Markets Survey, 2012

Use internet for professional purposes

!    Opinion based medicine

!   Lack of quality CME, no e-learning is available

!   Poor English

!   HCPs and pharma - legal restrictions

!   Vast territory, cold climate

Daily audience growth for RuNET - medical sector

Search the web for healthy lifestyle and eating advice

Search the web for medical conditions and symptoms

Double check doctor recommendations online

Source: Rambler Top100, 2012

+60%

36%

34%

37%

22% Use online tools (Skype and alike) for direct communication with HCP

22% Use webinars

37% Use offline presentation

29% Use mobile platforms

Source: medpred FF Survey, 2012

Source: Alexa.com, September 2013

Physicians’ recruitment

e-Detailing e-Learning  

Клуб практикующих врачей

Oxana Kolosova Managing Partner