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Presentation on evaluation of the Last Call Designated Driver - Safe Ride Home Project
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The Last Call ProjectThe Last Call Project
RESULTSRESULTS
Deanne Boisvert
Public Health – Seattle & King County
April 2009
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What is Last What is Last Call?Call?
http://www.everystockphoto.com/photo.php?imageId=2094850
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Research ProjectResearch Project
Partnership BetweenPHSKC &
HIPRC
Do these programs
work?
Funded by the CDC
Conducted over
3 years
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Why should you care?
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Our findings!Our findings!
GOALS GOALS
andand
OBJECTIVESOBJECTIVES
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Reduce death Reduce death & injury from& injury from
impaired driving impaired driving crashescrashes
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What We DidWhat We Did
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Seattle drinkersages 21 - 34
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Pioneer Square
Pike/PineCorridor
Belltown
Ballard
Fremont
Focus onFocus on
5 5 neighbor-neighbor-
hoodshoods
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Street Teams
Point-of-Sale
Special Events
Bus Ads
Earned Media
Print Ads
Websites
Internet Ads
TV
Radio
Social Marketing Social Marketing CampaignCampaign
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Safe Ride Home
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RDD
Crash Data Arrest Data
Street Surveys
EvaluationEvaluation
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Results!Results!
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Questions?Questions?
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