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The campaign was initiated on ‘World Heart Day’ with an objective of increasing awareness and prevention of heart diseases and its contributing risk factors in the targeted cities (Bhubaneswar & Cuttack) and the adjoining ones. It was a part of Apollo’s ‘Billion Hearts Beating’ National campaign which is conducted each year to actively promote healthy heart across India, The marathon was mainly organized to make every person pledge for a healthy heart
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Www.preludedigital.com | 7381088846| pratik@preludedigital.com
September 11- September 29 , 2013
“Run For A Healthy Heart”-Mini Marathon
Www.preludedigital.com | 7381088846| pratik@preludedigital.com
How the “Run For A Healthy Heart – Mini Marathon” campaign kick started , generating
massive popularity & participation..!!
Campaign Launch
Www.preludedigital.com | 7381088846| pratik@preludedigital.com
Our Target Audience included :
People of all age groups in the Twin Cities (Cuttack &
Bhubaneswar ) and some adjoining cities
Special attention to School, colleges and elder age
groups
Target Audience
“Summing up all , audiences targeted were basically the general public , irrespective of the category they belonged to”
The Campaign
Facebook Posts & Designs
Making People aware to maintain a healthy
heart
Generating Awareness Through Posts
Www.preludedigital.com | 7381088846| pratik@preludedigital.com
Fan’s interest and interaction
Www.preludedigital.com | 7381088846| pratik@preludedigital.com
Result
• A whooping 3150 likes in just two weeks• Targeted Geographic campaign 2276 fans from the targeted
cities• 6194 people actively engaged with the Facebook page• Total Reach - 252378• 417 Online Registrations in just 3 weeks• The facebook page became popular & an interactive platform
among all age groups
Www.preludedigital.com | 7381088846| pratik@preludedigital.com
Agency Detail
We are Prelude Digital – A 360 degree Digital Media Agency based in the “Temple City-Bhubaneswar” situated in Odisha. A digital media team having a natural flair for design & strategy.
Our Services include:• Social Media Marketing• SEO & Analytics• Website Designing• Advertising Campaigns & App Development• Humanizing brands
Prelude Digital – “Giving an Introduction to something important”
Thank You ..!!
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