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the nutrition algorithm Helping people eat healthy for less money.
MIT/Harvard Team @HealthHack2015
the nutrition algorithm
It’s hard to eat a healthy diet.
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69% of adults are overweight in the US
88% of adults are health illiterate
86% of physicians do not feel qualified to offer nutri6onal counseling Healthy food is more expensive.
the nutrition algorithm 3
the nutrition algorithm
the nutrition algorithm
Nutrition
Affordability
the nutrition algorithm
Status Quo
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Competitive Position
the nutrition algorithm 5
The app will always be free for users Our Community of Users
• Subscription model • Brand strength • Network effects
Our Partners
Business Model
the nutrition algorithm
• Target women, 30-40 years old • Start at universities (Harvard/MIT)
• Post flyers in fitness/weight loss locations
• Word-of-mouth and social media
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Year 1
• Target broader population • Start partnerships with grocery stores and hospitals
• Generate revenue from user data • Make the app integrated with existing technology
Year 2+
Market Strategy
the nutrition algorithm 7
Prospective Partners and Users
the nutrition algorithm Helping people eat healthy for less money.
MIT/Harvard Team @HealthHack2015
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