Webinar: All About Wearables for Health Clubs

Hi, I’m John.

I run product and BD for Netpulse, a tech company that puts gyms on the grid.

They all want to work with you.

3 Key Takeaways for Today

1. Landscape of wearable opportunities for clubs2. Examples of how clubs use wearables today

a. Leaderboards, points & rewards, digital coaching

3. Actionable steps to take to get on “the grid”

Smartphone with a fitness app = Wearable.

Working with wearables is partnership based.

You won’t be building your own.

Type 1: A consumer focused digital fitness product that wants access to potential users.

Type 2: gym focused tech company that brings a packaged solution powered by wearables / apps.

We want to engage members, help them succeed, and drive revenue.

Type 1: Consumer wearables/apps connecting to gym mobile apps.

Type 2: Club focused services. Example = MyZone.

4 11

RetentionTripled

Atlantic Club member visits with MyZone

65%

77%

No MyZone vs. MyZone Users

Retention

Get a club mobile app that connects you to wearables & fitness tracking apps

Connect the devices in your club that collect the data.

Launch a campaign to tell members about how you’ve gone digital. A challenge is a great way to do it.

A digitally engaged member is a happy member. Plus, you have a direct, one-to-one channel to them.

Your trainers can leverage the data.

Digitally engaged, happy members refer other members to training and to the club.

Potential Disruption #1:

Smart watches

Potential disruption #2:

Non-strap based heart rate monitoring

Thanks!jford@netpulse.com

Free Demo

netpulse.com877-NETPULSE