XY condoms

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Condom advertising project.XY.

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XY CONDOMS

ENJOYTHINK CASUAL

IS IT ONLY ESCAPE?

X/YX/YX/YX/Y

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2INTRODUCTION

WHAT IS X/Y

MAGAZINE ADS

WEB

TV ADS

GUERILLA

TOPICS

CONDOMSHAVEN’T BEENCHANGED

con.dom [ kon-duh m, kuhn- ]-noun

a thin sheath, usually of very thin rubber or latex, worn over the penis during sexual intercourse to prevent conception or sexually transmitted disease.dictionary.com

CONDOM,

SERVES TO ONE PURPOSE SINCE HAS BEEN PRODUCED.

SAFESEX

ALL RESEARCHESALL INNOVATIONSALL IDEAS

BASED ONSAFE SEX?

NO.

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2INTRODUCTION

WHAT IS X/Y

MAGAZINE ADS

WEB

TV ADS

GUERILLA

TOPICS

WHAT IS XY?

SAFETY

HEALTHY

DURABLE

ENJOYABLE

REGARDFUL

CONDOM

REALLY.

WHAT IS XY?

“People's sex lives only for pleasure or for color is not the most important reason to use the condom as a trademark to protect them is generated is described.”

“XY is safety, healthy, durable. Most important is...”

“XY protects you.”

WHAT IS XY?

X/YX/YX/YX/Y

X/YX/YX/YX/Y

X/YX/YX/YX/Y

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2INTRODUCTION

WHAT IS X/Y

MAGAZINE ADS

WEB

TV ADS

GUERILLA

TOPICS

MAGAZINEADS

“It is simple. We’re producing condoms.”

“Everyone should use.”

“Everywhere.”

“Always”

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X/YX/YX/YX/Y

X/YX/YX/YX/Y

X/YX/YX/YX/Y

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2INTRODUCTION

WHAT IS X/Y

MAGAZINE ADS

WEB

TV ADS

GUERILLA

TOPICS

HOW TO GETATTENTION OFPEOPLE?

TV ADS

Sleeping couple.

X/YX/YX/YX/Y

X/YX/YX/YX/Y

X/YX/YX/YX/Y

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2INTRODUCTION

WHAT IS X/Y

MAGAZINE ADS

WEB

TV ADS

GUERILLA

TOPICS

HOW TO GETATTENTION OFPEOPLE?

WEB

del.icio.us

X/YX/YX/YX/Y

X/YX/YX/YX/Y

X/YX/YX/YX/Y

X/YX/YX/YX/Y

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2INTRODUCTION

WHAT IS X/Y

MAGAZINE ADS

WEB

TV ADS

...

TOPICS

In a word...

Think casual.Use it.Enjoy.

THEEND

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