Patient as an Asset - Mark duman

Patients as an asset 20th November 2014

Twitter: @MarkDuman

Mobile: + 44 (0) 7824 605 352

Outline

• The Challenge

• Insight

• Information therapy

• Culture

Health Determinants vs. Expenditure

What is a good health service?

Good ‘NHS’ = a healthy me / us

Good ‘NHS’ = big, local hospital?

Fully engaged public?

BMJ. 2003 September 13; 327(7415): 573–574.

We see things as we are, not as they are*

*Talmud Berachot 55b

Person Patient Condition Treatment ‘X’

‘Soft/ Social’ ‘Hard/ Medical’

Person/ Society

‘Professional/ System’

People not body parts…

Problem Solution

The Four Levels of Patient Activation

KPMG

A ‘Personalised’ Health Service?

Past Medical History

Current Medication

Ethnicity/ Communication

Preferences

Health Literacy

Medicines Beliefs

Health Beliefs

“A poison”

“A miracle

cure”

Motivation

Beyond Health

Information: first line therapy?

Info Design

www.wired.com/magazine/

2010/11/ff_bloodwork/all

www.pifonline.org.uk

Changing whose behavior?

Pharmakon (φάρμακον)

Medicine/ Drug

Poison

Measuring Patient Centricity

Take home messages

1. Patient engagement is an imperative

2. Failure to understand patients is damaging healthcare

3. Build solutions with them and clinicians

4. Measure impact beyond that of the product

5. Be honest: get help in any or all of above!

www.health.org.uk/blog www.pifonline.org.uk

THINK NETWORK DO

www.monmouthpartners.com

Patients as an asset 20th November 2014

Twitter: @MarkDuman

Mobile: + 44 (0) 7824 605 352