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100,000downloadswith no marketing budget
Sebastian MaraloiuCMO & Co-founder GameGif
Linkedin: www.linkedin.com/in/sebastianmaraloiu
Email: sebastian@gamegif.co
Download GameGif for Android: bit.ly/gamegif
You have an app. Now what?
AppStore OptimizationSEO for mobile apps
Why isASO so important?
The process of finding an app
of a keyword to search for
THINK
Names + logos & click on one
BROWSE
At screenshotsLOOK
Descriptions & reviews
READ
To download or not
DECIDE
How I got 100korganic downloads
Assetoptimization
Keyword optimization
Blushr download growth
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Presa: Romania pozitiva (22), mobilissimo(23),cabral.ro(24), yoda.ro(27), a1.ro, realitatea.net(28), gandul.info(28)
Presa: Wall-street.ro(22sept), adevarul.ro (29sept) Localizare: spaniola (7 dec), portugheza (1 ian)
Design improvements: May-June
Funnel & Install rate
How to choose the right keywords
Tool no.1SensorTower
Sensor Tower Keyword Rankings
1. Relevance 2. Difficulty (<3) 3. Traffic (>2)
Tool no.2Tune/MobileDevHQ
Tune Keyword Rankings
DifferencesApple vs Google
In your control Out of your control
App Title Ratings?
Short description Reviews?
Long description No. of downloads
Press mentions Install rate?
App Design (material) Secret stuff
Icon, screenshots, trailer
Social media?
App size (.apk)
1) Title (30c) + Short description (80c)Strategy: add relevant keywords & be coherent
2) Full description (4000c)Strategy: repeat keywords 4-5 times, but not more because it will be considered spam
Tip: it seems the first 200 characters are more important than the rest
3) Press mentions
4) Install rate!
In your control Out of your control
App Title Ratings?
Description Reviews?
Keyword field No. of downloads
Press mentions? App updates?
Icon, screenshots, trailer Install rate
Social media? Secret stuff
App size
1) Title (255c)Strategy: add relevant keywordsTips: don’t add a long, irrelevant description. Your app will get
rejected the description does not matter
3) Keyword field (100c)Strategy: Use commas after each word, but leave no space before or after Don’t repeat words. No need for plurals
4) Press mentions & social media?5) Install rate!
Sebastian MaraloiuCMO & Co-founder GameGif
Linkedin: www.linkedin.com/in/sebastianmaraloiu
Email: sebastian@gamegif.co
Download GameGif for Android: bit.ly/gamegif
Feedback form:
https://sebastian10.typeform.com/to/R99aOn
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