Azendoo Inside Story: all the mistakes we've made

Inside Story

CEO Azendoo@greglefort

2 years

163 countries300 000 users

Success consists of going from failure to failure without loss of enthusiasm.

“

Pick a Name… that doesn’t get stolen

Find Co-founders… who stick with you

Raise Money… a second time (hint. not that easy)

Complex Agreements… are lethal. They feed lawyers, and

are not applicable

Going Wide not a Good Idea… if you don’t find yourself a global niche

Burn $$ on User Acquisition… only after you reach product retention

Focusing on Advanced Users… is a mistake, if you forget

(or mess up with) newcomers

An Experience, not a Product…. get a f**king designer and

think user first

Get (powerful) Partners… but choose your ride

Developping a Payment System … is stupid. You lose development time and

shift focus away from your app.

Meet our Team… that’s our #1 asset and your

#1 priority as a founder

Thanks!

www.azendoo.com