Content: It’s Not the Most Important Thing, It’s the Only Thing by Curiyo: Bob Rosenchein, CEO...

Content isn’t the most important thing…Bob Rosenschein

bob@curiyo.com@bobr

Background• Curiyo: founder & CEO

• Answers.com (NASDAQ:ANSW): founder & CEO,built top-20 U.S. Website

• Accent Software (NASDAQ:ACNTF): founder & CEO

• Helped Microsoft create Middle-East Windows

• Winner: Israel Prime Minister Award, Software Achievement

• E&Y Entrepreneur of Year Finalist: NY, NJ, CT region (2010)

• MIT, computer science• https://en.wikipedia.org/wiki/Bob_Rosenschein

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Are you overloaded?

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You are here.

We’re all information foragers

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The good old days of SEO

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35% of Google searches

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Google One Box, with Direct Answers

Google Knowledge Graph

Traditional search results

Enter social media

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Click-bait…

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… but then you feel cheated!

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You’ve got A.D.D.

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Moore’s Law & strange curves• “Transistors per square inch have doubled every year

since the integrated circuit was invented.”–Gordon Moore, Intel co-founder, 1965

• “Young man, in mathematics you don’t understand things. You just get used to them.”–John von Neumann

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Reader empowerment

• Users drive markets

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Media sites under siege

• Economics driving trend away frombig publishers—beyond bloggers—to long tail content production

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Bring ‘em back

• It's not just about time and eyeballs—but engagement, participation & return visits

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Breaking through the noise

• No substitute for relevant information thatenriches orentertainsyour reader

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Bob Rosenscheinbob@curiyo.com

@bobr