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How do you get good friends on Facebook, when do you talk to them and how? 38 rules for Engagement from Facebook "Doctor" Henk van Ess who
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38 RULES FOR ENGAGEMENT
HOW TO GET SERIOUS FRIENDS & ATTENTION
YOUR DOCTOR: Henk van Ess
UTRECHT, JUNE 11, 2014
TODAY
•WHY YOUR PAGES ARE GREAT ARE NOT BRILLIANT YET
•10 WAYS TO GET GOOD FRIENDS
•8 QUICK WINS TO GET ATTENTION
•20 TIPS TO ENGAGE WITH YOUR AUDIENCE
guest lecturer at universities in Europe independent trainer IN EUROPE
I ANALYSED 30 OF YOUR FACEBOOK PAGES
WHAT DO YOU THINKTHE DOCTOR WILL SAY?
YOU ON FACEBOOK
Analyse this!
Analyse this!
Analyse this!
Analyse this!
PROBLEM #1
YOU BORE PEOPLE
SOLUTION
DO NOT BORE PEOPLE
PROBLEM #2
MEGAPHONE!
SOLUTION
INCLUDE ANSWER TO ‘WHY SHOULD I KNOW THIS’
PROBLEM #3
ENGAGEMENT!
THE MEDICINE (1)
10 tips to get good friends
n
•
http://www.sterntv-experimente.de/FacebookLikeCheck/
http://www.sterntv-experimente.de/FacebookLikeCheck/
http://www.sterntv-experimente.de/FacebookLikeCheck/
DO not ‘BUY’ followers!
http://www.epicfollowers.com/product/buy-facebook-likes/
GET (REAL) FRIENDS
10 tips TO GET mORE FRIENDS IN FACEBOOK
List made by Henk van ESS,2014
HOW? EXAMPLE
pro-active ENGAGE WITH PEOPLE IN YOUR FIELD
ACROSS PLATFORMS SHARE FACEBOOK PAGES VIA OTHER SM
ADD ‘LIKE’ ADD A ‘LIKE’ TO EVERY WEB POSTING
NO MEGAPHONE DO NOT JUST SEND, interact
DO NOT COPY DO NOT COPY OLD CONTENT For 100%
DO YOU COPY? RESPOND TO ANY USER IF POSSIBLE
CONTESTS BEWARE FORCED LIKES
SHARE LINKS BE INTERNET SAVVY
BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW?
BE YOURSELF KEEP YOUR AUTHENTICITY
SHARE LINKS BE AN OPINION LEADER / WATCHER
DO YOU COPY? RESPOND TO EVERY USER IF POSSIBLE
BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW?
CONTESTS ASK FOR LIKES > 1-2 A YEAR MAX
THE MEDICINE (2)
8 QUICK WINS TO GET ATTENTION
1. YOU THINK TWITTER IS SHORT?
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
Posts with 80 characters or less receive 23% higher interaction than longer posts
2. BE A LITTLE MORE NOCTURNAL
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
Industry When? When not?
Technology MON FRI
Non Profit SUN WED
Travel SUN MON
Food SAT/SUN MON/THURS
Advertising/Consulting SAT/SUN WED
Clothing/Fashion THURS SUN
Health/Beauty SAT/SUN/MON TUES
3. POST ALSO IN THE WEEKENDS…
http://www.verticalresponse.com/blog/want-better-facebook-engagement-stop-what-youre-doing/
DO YOU POST IN THE WEEKEND?
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
4.DON’T BE HYPERACTIVE…
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
5. BUT DON’T BE TOO SHORT…
WIThOUT SHORTENERS, YOU GET A 16% higher interaction RATE
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
6.ASK QUESTIONS AT END OF THE POSTING
“?” AT THE END INVOKES IMMEDIATE RESPONSE
7. BE EMOTIONAL :)
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
8. BE HUMBLE ENOUGH TO ASK
http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/
DR. FACEBOOK
even more tips!
Henk van Ess
THE MEDICINE (3)
20 tips to get ENGAGEMENT
SO WHAT CAN YOU ASK AS A .. HOSPITAL?
20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
FILL THE BLANKS OUR HOSPITAL SHOULD ….___
ASK OPINIONS DO YOU LIKE OUR NEW PARKING?
YES OR NO? SHOULD WE WIN ZorgVeiligPrijs?
TODAY IS.. TODAY IS KinderBeestFeest.
WHAT WAS YOUR LAST FESTIVITY?
WHAT WOULD YOU DO WE INVITED JULIUS (11) TO OUR PLACE
DID YOU EVER WANT TO BE A DOCTOR?
IF, THEN IF YOU ARE THE BOSS OF HOSPITAL THEN
PHOTO INTERACTION WHAT DO YOU SEE? TIP: IT’S SHARP
20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
SHARE YOUR TIP HOW CAN WE IMPROVE …… ?
GUESS A FACT TRUE OR NOT TRUE: BLOOD IS RED
DOCTOR OF THE DAY THIS IS (…) YOU CAN ASK HIM ANyTHING
PROVOCATIVE DOES THE GOVERNMENT CARE FOR CARE?
ENTERTAINMENT THE CD THAT DOCTOR X LOVES (ETC)
EYEWITNESSES DID YOU EVER SEE (a doctor asleep)?
SAVE THE WORLD WHAT CAUSE IS iMPORTANT AND WHY
CoNTEST DO THIS AND WIN THAT
WHO TO FOLLOW WHO SHOULD WE FOLLOW AND WHY?
MY FAVORITE … WHAT IS YOUR FAVORITE (..) AND WHY?
20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL
List made by Henk van ESS,2014
WHAT? EXAMPLE QUESTION
CALL TO ACTION LIKE, COMMENT, CALL ETC.
CROWDSOURCE WE WANT SMALLER queueS. HOW?
USER POSTINGS TELL US YOUR FAVORITE HOSPITAL STORY
BIGGEST TIP: DO IT RIGHT OR DON’T DO IT
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