High School and College Football Promotions Webinar

#PromotionsLab

HOW TO TACKLE HIGH SCHOOL & COLLEGEFOOTBALL PROMOTIONS

#PromotionsLab

Julie FoleyDirector of Affiliate Success

Second Street@julie_foley

Speakers

Alesia HumphriesChief of Digital Sales

The Signal @AlesiaStuff

Tammy BurdickSenior Market AnalystThe Roanoke Times

@So_Tammy

#PromotionsLab

Questions & Twitter

Follow @secondstreetlab on Twitter!    

Want to win an exclusive prize? Tweet with our hashtag #PromotionsLab    

Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.

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Second Street Platform

PROMOTIONS SUITE DATA SUITE

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secondstreetlab.com/football

#PromotionsLabVisit Promotions University Booth

#PromotionsLabGet Certified by July 31st

Complete a course for a chance to

win!

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Agenda

Football Promotion ideas

How to create a plan you can use to engage you advertisers and audience

How to generate revenue with a killer football promotion

#PromotionsLab

July 23rd1 pm ET

August 13th1 pm ET

Football Webinars

secondstreetlab.com/webinars

#PromotionsLab

Let’s Go Back in Time

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• Lawn slide

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2007

Pigskin Pick’emThe Statesboro Herald | Statesboro, GA

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$12,000 in revenue

Results 14

sponsors

#PromotionsLab14

HS & COLLEGE FOOTBALL PROMOTIONS

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Managed Pick’em

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52 DAYS 10 HOURS

0 MINUTES

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Picks Page

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Weekly Prizes

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Overall Grand Prize

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Kickoff

Dates to Remember!

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Bowl Games

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National Championship

Game

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Custom Pick’em

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Sweepstakes

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Photo Contest

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Hashtag Photo Sweepstakes

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Ballot

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Personality Quiz

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Trivia Quiz

Match-up Trivia

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Trivia Quiz

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Trivia Quiz

Create your own outcomes

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CASE STUDIES

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Boasts:USC Fan

Ran 3 HS football promotions in 2014Host of Studio Santa Clarita

Alesia HumphriesChief of Digital Sales | The Signal | Santa Clarita, CA | Circulation 29K@AlesiaStuff

#PromotionsLab

#PromotionsLab

THE CHALLENGE

Drive significant revenue growth

Drive significant revenue growth

Provide out-of-the-box solutions

for advertisers

Drive significant revenue growth

Engage with a younger

demographic

Provide out-of-the-box solutions

for advertisers

#PromotionsLab

Case StudyPrep Football Fans’ Choice AwardsThe Signal | Santa Clarita, CA

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Execution

#PromotionsLab

Execution

#PromotionsLab

Execution

#PromotionsLab

$5,000 in revenue

Results

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1,000 new email addresses

Results

#PromotionsLab

Case StudyGreatest SCV Football Player of All TimeThe Signal | Santa Clarita, CA

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Execution

#PromotionsLab

Execution

#PromotionsLab

21,000 Revenue

Results

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GAMECHANGER

#PromotionsLab

Boasts:Loves college football revenue

Second Street Award WinnerPromotions University Graduate

Tammy BurdickSenior Market Analyst | The Roanoke Times | Roanoke, VA | Circulation 75k@So_Tammy

#PromotionsLab

College football passion

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THE CHALLENGE

#PromotionsLab

Reach new

advertisers

#PromotionsLab

Provide integrated solutions and frequency for advertisers

Reach new

customers

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Reach new

customers

Complement editorial content

Provide integrated solutions and frequency for advertisers

#PromotionsLab

Case StudyFearless ForecastersThe Roanoke Times | Roanoke, VA

“

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Execution

#PromotionsLab

Execution

Sales Sheet

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Online

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Print

#PromotionsLab

Execution

Print

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Execution

Email

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Execution

Social

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$73,000 Revenue

Results

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GAMECHANGER

#PromotionsLab66

RESOURCES

#PromotionsLab

secondstreetlab.com/football

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Sample Calendar

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Accessing Sales Kits

2

31

#PromotionsLab

July 23rd1 pm ET

August 13th

1 pm ET

Football Webinars

secondstreetlab.com/webinars

#PromotionsLabsecondstreetlab.com/webinars

#PromotionsLabGet Certified by July 31st

Enter for a

Chance to Win!

Complete a course for a chance to

win!

#PromotionsLab73

TAKEAWAYS

#PromotionsLab

HUGE REVENUE OPPORTUNITY

#PromotionsLab

Pick’em

#PromotionsLab

Sweepstakes

#PromotionsLab

Photo Contest

#PromotionsLab

Hashtag Photo Sweepstakes

#PromotionsLab

Ballot

#PromotionsLab

Personality Quiz

#PromotionsLab

Trivia Quiz

Match-up Trivia

#PromotionsLab

TAP INTO PASSION OF LOCAL FOOTBALL

#PromotionsLab

HAVE FUN

#PromotionsLab

Julie FoleyDirector of Affiliate Success

Second Street@julie_foley

Questions

Alesia HumphriesChief of Digital Sales

The Signal @AlesiaStuff

Tammy BurdickSenior Market AnalystThe Roanoke Times

@So_Tammy