Malcolm Coles's Brighton seo 2014 keynote

UsVsTh3m: Social vs SEO

Malcolm Coles General Manager, mirror.co.uk

Innovation is in our DNA

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Innovation is in our DNA

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QUIZ TIME!

Everyone stand up. Including you. If you’re a woman, sit down. If you’re foreign, or you look a bit foreign,

sit down. If you don’t have a job, sit down. If you’ve ever had pre-marital sex, sit down. If you’re anyone other than Michael Gove,

sit down.

Free links!

We built links without trying – forums, news sites, you name it. So what did I learn?

Mobile

0%

10%

20%

30%

40%

50%

60%

70%

Wednesday: % hourly visitors on Mirror web, mobile plus tablet users: UK

0%

10%

20%

30%

40%

50%

60%

70%

Sunday: % hourly visitors on Mirror web, mobile plus tablet users: UK

Mobile Desktop Tablet

Mobile and link building

How are people reading your outreach email? Would a website that cares about mobile carry your infographic? Will people care about your content if they can’t read it?

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Source: lemonly.com/responsive/

PS

(Please stop sending me your infographics therefore).

Headlines

Interesting

Not interesting

Not mysterious Mysterious

Enticement

What to avoid

Polishing a turd

Disrespectful – but successful

HEADLINES

Interesting

Not interesting

Not mysterious Mysterious

Enticement

What to avoid

Polishing a turd

Disrespectful – but successful

Interesting

Not interesting

Not mysterious Mysterious

Enticement

What to avoid

Polishing a turd

Disrespectful – but successful

HEADLINES

HOW TO USE THIS

The title of your content The title of your emails…

Sharing

Will get clicked

Won’t get clicked

Doesn’t get shared Gets shared

VIRAL!

RUBBISH HEADLINESMOST STUFF

YOUR MUM IS ON FACEBOOK

Forget the 80:20 rule

It’s more like 95:5

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Newsjacking

YOUR TEAMS

http://www.nytimes.com/2014/03/25/your-money/millennials-at-work-young-and-callow-like-their-parents.html?_r=0

http://www.nytimes.com/2014/03/25/your-money/millennials-at-work-young-and-callow-like-their-parents.html?_r=0

HOW TO USE THIS

Are your teams set up in a way that allows you to create amazing content? How do they sit together? How are ideas acted on? How do they work together? How do approvals work? Screen size