Meetup presentation July 5th 2015 "The Number One Goal Of Every Website Should Be..."

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ABOUT NEVILLE

ABOUT WEB WIZARDS

History•Established in 2006 by Neville Greenwood•Incorporated in October 2008 with Joy Greenwood•Bought our Current Office in April 2011 in Cannington•6 Full Time Staff•2 Full Time Directors•2 Part-Time Staff

Core Services•Website Design•Custom Programming•Logo and Graphic Design•SEO (Google Optimisation)•SEM (Adwords)•Website Marketing Strategy•Email Marketing•Video Creation•Domain Management•Website Hosting

Points Of Difference•Focused On Our Customers/Customer’s Customers•Local Design•Local Programming•Local SEO Manager•Local Sales Manager•Local Support (in Office) •9 years in the Web Design Business•Fully Dedicated Server Hosting

WHAT IS A WEBSITE’S NUMBER

1 GOAL?

What is a Website's Number 1 Goal?•Increase Visitor Numbers•Convert Visitors to Leads or Customers (Design and Functionality)•Provide Information•Stop Friends and Family from Bugging You•Reduce Customer Service Calls•Pre-Qualify Leads•Lead Generation•SEO Network•Create a Credibility Plank for Your Business

DEPENDS ON YOUR CLIENT’S

OBJECTIVES

How Do You Find That Out?•Identify what the customer's customers want and need•Interview Client •Web Design Brief•Keyphrase search in Google•Benchmark competitors•View the environment of the competitors and the potential customers

OPTIMISING FOR CONVERSION

Optimising Conversion Involves Many Factors?•Generally aligning the objectives of the customer's customers with your website design•Quality responsive coding and design adjusting to various devices•Designing for conversion•Focusing on the most important factors for the website visitors•Making it Easy to find their most likely response•Analyse Google analytics and webmaster tools for visitor behaviour (flow graphic)•Look at heat map plugins to see what clients are clicking on and viewing•Make changes as needed according to analysed results•Send Adwords to the website and see if the results have changed•Rinse and repeat

GETTING VISITORS TO THE WEBSITE

Website Marketing?•Search Engine Optimisation-•Local directories•Business listings•Reviews•Industry specific links•High Domain and page authority links•Social signals •Search Engine Marketing- Including Re-targeting-•Focus on removing negative keywords for non converting keywords•Social Media Marketing- Facebook, Linked In, Twitter, etc•Press Release/Guest Blogging•Regular Website Blogging (link to social media systems)

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