NEPA BlogCon 2015: The Content You Didnt Even Know You Had

The Content

You Didn’t

Even Know You

Had

East Stroudsburg University

September 12, 2015

Brittany Thomas

@britt_thomas

We all need good content in our lives

• Corporations

• Nonprofits

• Community events

• Fashion bloggers

• Photographers

• Stores

• Restaurants

Where is your content hiding?

• Three ways to approach finding and using content

1. Finding original content

2. Double sharing

3. Repackaging content

Finding Original Content

• Start with the obvious

– Events, sales, your favorite recipe…

• What you do is interesting to your audience. Really.

Finding Original Content

Finding Original Content

Finding Original Content

Finding Original Content

“Give me a topic, any topic, and I show you how it’s interesting original content.”

Double Sharing

• Fencing principle: If it’s worth hitting once it’s worth hitting twice

– ICYMI

– #TBT/#FBF

– One year look back

– Anniversary

– Leading up to next event

– Update

Double Sharing

Double Sharing

Repackaging Content

Repackaging Content

• Repackage old content into something new

• Add new content to an old concept for a new take

• Combine content together for something shiny

• Have multiple ways to use the same content

Repackaging Content

Find your content and let it shine

• Finding original content

– Don’t underestimate what your audience finds interesting (you can even ask them!)

• Double sharing

– Maximize the exposure of your work

• Repackaging content

– Understand who you want to view your content and how best to reach them

THANK YOU!

Brittany Thomas

@britt_thomas

Brittany.Thomas@cabotog.com

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