View
68
Download
4
Category
Tags:
Preview:
Citation preview
Online Retail
What is eCommerce?
Buying and selling of products or services via Internet
Faster, cheaper and convenient than traditional stores
Open 24 Hours, No barriers of time and distance
Low operational cost and better quality of services
No geographical limitations, more reach to customers
First introduced in the 1960s via electronic data interchange (EDI) through VANs
Deliv
ery
History of eCommerce
In 1979, Michael Aldrich was inspired to create eCommerce.
He gave the “concept of teleshopping”, today known as online shopping.
In 1987, With SWREG, Software developers started selling their product using “Merchant Account”.
In 1990, Tim Berners-Lee wrote the first Web page editor/browser (“World Wide Web”) and the first Web server (“httpd“).
History of eCommerce
In 1994, Netscape released Navigator browser.
Pizza Hut started online ordering.
In 1995 Jeff Bezos launches Amazon.com and the first commercial-free 24-hour, internet-only radio stations.
eBay is founded by Pierre Omidyar as Auction Web.
Dell and Cisco begin to aggressively use Internet for commercial transactions.
In 2002, When money was involved in doing business over the internet “PayPal” was launched.
Estimated U.S. total and e-commerce figures of U.S. retail in the fourth quarter of 2002 to 2013.
Components of eCommerce
Shoppers behavior
Prod
ut Q
ualit
y
Free
Shi
ppin
g
Easy
Ret
urn
Cust
omer
Rev
iews
Visu
al S
earc
h
Great
Nav
igat
ion
Chec
kout
Eas
e
Mul
tiple O
ptions
Spec
ial S
ize
New P
rodu
ct
56%
49%
35% 33%30%
26% 24% 24%
12% 10%
Factors influences people to buy 54%
50%
76%
Owns Smartphone
Owners use smartphones while shopping
Use smartphones to check prices, promotions, reviews or product Information.
On average 68.07% of online shopping carts are abandoned every dayMobile activities
Thank You
Any Questions?
Recommended