Reliance trends

Reliance Trends

Reliance Trends is fashion and accessories brand of Reliance Retail . Reliance Trends was set up in the year 2008 ,today it houses almost 100 brands across key markets in the country , owing approx 16 brands in the retail chain . It aims to offer good quality fashion at a remarkably low price.

ObjectivesImplementing digital marketing strategy

• Reliance trends does not have an e-Commerce portal. It carries out it sales directly through the stores or through e-Commerce portals such as Myntra

• It has a good social media presence on facebook, pinterest , youtube and twitter.

Reliance Trend has created a good presence on it’s facebook page . Various activities carried out by Reliance Trend’s facebook page are -

Reliance Trends –FacebookOffering discounts to the consumers

Reliance Trends –FacebookOrganizing Contests

Reliance Trends –FacebookOffering Style tips

Reliance Trends –FacebookIt also has various apps on Facebook . This one showcases Reliance trend’s spring summer collection

Reliance Trends –FacebookThe store locator app helps the customers to find the store nearest to them

A colorfull Youtube Page

YOUTUBE

• Reliance Trends does a great blend of top of the line fashion with affordability. As a part of its digital strategy, it gets fashion bloggers to attend the event.

• RT also does videos on latest trends, summer/winter collection and on what celebrities are flaunting

On Twitter

Look who’s Tweeting

Reliance Trend’s official Twitter page

- Announces arrivals of new collections

- Introduces interesting picks and fashion items

- Gets people participating through contests

Reliance Trend excessively advertises on various managed publishers such as hindustantimes.com, yahoo.com,etc to increase it’s brand visibility.

Site takeoverRecently ,Reliance Trends advertised excessively on

hindustantime.com to increase it’s facebook likes and create a

good brand presence to increse walk ins.

CTR recorded after few hours of the site takeover was around 0.7% , which is exceptionally good.

A Reliance Trends Campaign was started on 78 managed publishers on 6 June 2014.

The main objective of this campaign was to create brand awareness ,increase brand visibility and store walk ins.

Here are the recorded facebookstatistics for the campaign

Facebook likes significantly incresed after 6 June 2014 due to campaign which was Started across various websites

From 17 May 2014 to 17 June 2014 the facebook page’s likes increased from 5,30,700 to 5,39,253

i.e. 8,553 likes

From 6 June 2014 to 17 June 2014 Reliance Trends’ Facebookpage’s likes increased from 534,537 to 539,253 , i.e. 4,716 likes

From 25th May 2014 to 5 June 2014 likes increased from 531,613 to 534,017 i.e. 2404 likes

This chart compares the interactions of a Facebook page irrespective of the amount of

their Fans。The following formula is used for the calculation:

Calculation of the interaction rate

From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014

Calculation of the Fan change rate

From 6 June 2014 to 17 June 2014 From 25 May 2014 to 5 June 2014

The Fan Change Rate allows you to analyze the relative change for Facebook Fans in percent.

Calculation of the PTAT rate

From 6 June 2014 to 17 June 2014

Average People Talking About This ChartChart with the average of the number people talking about this for a specific time interval.

From 25 May 2014 to 5 June 2014

Total Interaction

From 25 May 2014 to 5 June 2014

From 6 June 2014 to 17 June 2014

Conclusion

• According to the statistics , the likes from 25th

May to 5th June increased by 2,404. However, the likes almost doubled to 4,716 from 6 June 2014 to 17th June 2014 。

• The interaction rate , the fan change rate , the PTAT rate and the total interaction all showed a significant rise

• Hence the campaign that started on 10 June 2014 was very effective 。