The On Demand Economy - Edoardo Colombo

The On Demand Economy

The On-Demand economy is all about now , on an anywhere anytime basis, giving us what we want: the instant gratification

The “silent traveller” has

informations at his fingertips, and

skips traditional guest human touch

point in favor of digital

Within the travel industry, on-demand services are becoming the norm as a way to bring their

guests better experiences.The human part of the industry become less and less important

in a hospitality paradox.

The On-Demand Economy

is revolutionizing commercial behavior in cities around

the world.

Location based technology and Big data, offer a way to understand

the behaviour of the new digital traveller to predict andinfluence his choices

Beacons are a low-cost hardware, low-energy Bluetooth

connections to transmit messages or prompts directly to

a smartphone or tablet, to transform how companies, event

organizers, transit systems, communicate with people.

Ground transit hubs can give notifications on departures, delays, gate and platform

assignments delivered instantly to passenger smartphones.

In the Sharing Economy trust is the prerequisite to any

shared service and the possibility of collaboration

and co-operation, to the benefit of all.

Long-distance travel is not as

strictly regulated as inner-city traffic and

BlaBlaCar keeps fees so low that

drivers are sharing costs rather than

making profit

Declared information is the foundation of atrusted online profile

Ratings have been used online because users trust content that has been created by a third party.

In order to feel completely comfortable you need to believe that the other party will respect their engagement.

Activity based: a positive rating about a persons’ ironing skills does not indicate that they will be a good driver

All information transferred by users of a sharing service must be third-party verified

Social networks allow users to connect their online identity with their real world identity

Ticket exchange

Train Pooling – PNR Sharing?Milano – Roma Roma – Milano

same dayMilano – Roma 86 €Roma – Milano 86 €

+

54 € < 86 €

109 € < 172 €

One to many One to fewShort message lifetime

One to few GPS localized

One to fewproximity on board

Get a live feed of what people are saying around you

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Onboard Experience

“I never travel without my diary. One should always

have something sensationalto read in the train.”

Oscar Wilde