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Content Delivery World 2016 - bs@ctoic.net
THE ROLE OF SATELLITE IN CONTENT DELIVERY FOR OTT SERVICES
Ben Schwarz
Content Delivery World 2016 - bs@ctoic.net 2
Agenda• Can satellite compete with CDN/IP content delivery?• Will the advent of a new generation of low-orbit
satellites help keep them relevant?• Opportunities in emerging economies for content
distribution via satellite-based services.• So does satellite have any future?
Content Delivery World 2016 - bs@ctoic.net 3
Can satellite compete with CDN/IP content delivery?
• What do you think?• I mean who would think up such question?• This morning Donald Trump was elected POTUS, so
maybe anything is now possible…• Come on seriously, what do you think I’m going to
say …?
Content Delivery World 2016 - bs@ctoic.net 4
Doh!
Source IHS/SIA 2014
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Could the long tail pull satellites down?
In most markets less than 20% of
lineup makes more than 80%
of revenues
This is critical to Sat business
model
Source C. Nussli TAES
Content Delivery World 2016 - bs@ctoic.net 6
Stormy outlook in the Van Allen Belt
Source C. Nussli TAES
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Why CDNs remain central to all of this
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Could telecom revenue compensate?EUROCONSULT forecast for satellite capacity pricing in $ Mbps/Month
The most expensive IP transit
Source C. Nussli TAES
Content Delivery World 2016 - bs@ctoic.net 9
Will a new generation of low-orbit satellites help keep them relevant?
• Very low cost, almost “disposable”• 100’ or 1000s of mini satellites• Closer means simpler, cheaper radio– Including for consumer devices!!
• Lower latency• Crazy ideas? e.g. embedding a mini CDN cache• But space junk issue LEO (100 to 2k km)
MEO (20k km)
GSO (36k km)
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https://upload.wikimedia.org/wikipedia/commons/b/b4/Comparison_satellite_navigation_orbits.svg
Source Wikipedia
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A new beginning …• Focused beams• HTS seen the new sat shale oil
Source Wikipedia
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Equatorial orbits are best for MEOOh that’s alright we’re Brexit anyway
Source Wikipedia
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Opportunities in emerging economies for content sat distribution
• Pay TV & Pareto will continue to drive growth 😀– Astro (Malaysia) less at risk than say Canal+ (France)
• In Telecoms, opportunities exist for sat to fill gaps 😀– E.g. in rural backhaul links to remote cell tower
• But poor man’s Internet can even be almost data-less 😞– USSD: Unstructured Supplementary Service Data
• GAFA initiatives– Facebook internet.org (connectivity as a human right) 😀– Microsoft (again), Google (project Loon), …– Stratospheric balloons, drones, satellites, …
Content Delivery World 2016 - bs@ctoic.net
Scenario planning from ongoing ESA driven consortium
14ESA MENDHOSA consortium restricted - 2016
Healthy, wide ecosystem
GAFA-NConvergence
Premium TV
Cost-driven TV
The CDN-Broadcast marriage
Status Quo - Sat Paradise
Ad-driven global
audiences
Winner takes all UHD
Premium advertising
YouTube-
Long tail
1
2
4
3
US domination Netflix+
UGC
Sponsorship
Big Data
Innovation
Extended caching
User driven network behavior
P2P
Less bundling
Content remains King
4K
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Show me the money
Studio Net OperatorDistrib CPECDN
Operator
Tech solution(s)
Regulator
Ad Consumer
ESA MENDHOSA consortium restricted - 2016
Content Delivery World 2016 - bs@ctoic.net
So is there any future for Sat?• Satellite’s Damocles sword(s) 😞
– Uplink & Latency• Despite amazing progress, convergence with terrestrial return link performance isn’t on the horizon.• However hybrid return links may make sense. 😀
– Lowering quality expectations (including on Delay)• The core business model of sat distribution requires audiences to want access
to key live channels. 😀– Evidence in developed markets is unclear,– In emerging markets no short-term risk.
• With DTH, sat has a UHD advantage 😀– E.g. launches in SEA 😀– (except over 100Mbps+ homes) 😞
16
Content Delivery World 2016 - bs@ctoic.net
Thank you
Benjamin Schwarz+33674787954, bs@ctoic.net, twitter/Skype: nebul2
Content Delivery World 2016 - bs@ctoic.net
CTO innovation Consulting• Strategy consulting• International benchmarks• Service architecture• Disruptive business models• Quality of Experience• RFP/RFQ management• Innovation management
• Audit & Risk analysis• Scenario planning•Writing, PR
Video, IP services, UHD, CDN, telecoms, IPTV, streaming, …
Content Delivery World 2016 - bs@ctoic.net
CTO innovation Consulting customer listContent and network Operators Technology providers
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