The Technical Side of Websites

web analytics | search engine marketing | email marketing

The Technical Side of WebsitesYes, this stuff is important!

Overview

1.Is your site setup for HTTPS?2.How/Why to Use Google Search Console3.Benefits of a Mobile Friendly Site4.What is Local Schema and Markup?

Add-on for tonight: AdWords Q&A

Importance of HTTPS (SSL)

1. Google using SSL as a ranking factor

2.Security and Privacy of Web Visitorsa. Verifies your site is who you say you areb. Encrypts communication (URL, credit

card, etc)3.Better Analytics

a. When web traffic passes from HTTPS to HTTP sites the referral information is stripped leaving the visit being reported as “Direct”.

Things to do after moving from HTTP to HTTPS

1.Add HTTPs “version” of site to Google Search Console

2.301 redirect http:// to https://3. Ensure all website elements use HTTPs (CSS,

JavaScript, images, etc.) Serving secure and unsecure elements together can cause warning messages.

How to Setup HTTPS for Your Site

• Many hosts provide this service for FREE (limited SSL license)

• Some FREE services and other paido Free: FreeSSL.com, Comodo.como Paid: Verisign, GoDaddy

Google Search ConsoleBing Webmaster Tools

What is Google Search Console?

A Google Service to help monitor and maintain your site's presence in Google Search results

Allows you to do these things:• Upload Sitemap.xml● Analyze clicks from Google Search. Learn more.● Get alerts for critical errors or issues. Learn more.● Mobile Friendly Tool, Structured Data and Markup.

Learn more.

Search Analytics

Why Be Mobile Friendly?

Why Be Mobile Friendly?

94% of people with smartphones search for local information on their phones

1.Google Ranking Factor2.Better Usage experience for mobile users3.Lower Bounce Rate; Higher Mobile Conversions

Testing for Mobile Friendly

https://www.google.com/webmasters/tools/mobile-friendly/

Quick Tips on Schema and Markup

Types of Schema

Structured data is a way for search engine machines to make sense of content in your HTML. • Articles● Local businesses & Restaurants● TV episodes and ratings● Book Reviews● Movies● Events● Products

Working with Schema

schema.org https://schema.org

Structured Data Markup Helperhttps://www.google.com/webmasters/markup-helper/u/0/

Schema-Creatorhttp://schema-creator.org/

www.610Digital.comJeff@610Digital.com

610.590.4824