Most of the time Websites have structural Problems. Its not what you see, its what you dont see: Deleted pages who are linked from everywhere but respond an Error
(404), orphaned pages, less internal links to important stuff
NORMALSITE
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CHECK"LOGFILES"
(BACKLINK)TOOLS"(MOZ.COM, SISTRIX, GOOGLE WEBMASTERTOOLS)
CLEAN FIRST !
IT MAY TAKE MONTHES!
TO MAKE IT VERY CLEAR
D e p e n d s o n y o u r i m p o r t a n c y
Google and Co crawles parts of your site every day but as more waste you have as longer it takes to hit an important page on your site. So keep it small and clean
to have fast changes in Search Engines.. But it may still take monthes...
FULL UPDATE OF GOOGLE ONCE A MONTH (END OF)
(check mozcast.com for current „weather“ status, high temp =many changes)
TOO LONG FOR TRIAL AND ERROR
SO: „BELIEVE“
WE DONT KNOW THE RECEIPT BUT WE
CAN MEASURE
AS MUCH AS POSSIBLE
ON PAGE VS OFF PAGE
unimportant other site
M E A N S
ON PAGE: Things you can do on your pageOFF PAGE: Things others can do on their page (you need to ask)
YOUR SITE VERY
important other site
ON PAGE THINGS YOU CAN DO
ON PAGE
1) CONTENT
QUALITY OF CONTENT
+3 RELEVANCY"OF TOPIC
Are pages well written and have substantial quality content ?
RESEARCH THE CONTENT
+3 RELEVANCY"OF TOPIC
Have you researched the keywords people may use to find your content?
WORDS
+2 RELEVANCY"OF TOPIC
Do pages use words & phrases you hope they'll be found for?
ENGAGE
+2 RELEVANCY"OF TOPIC
Do visitors spend time reading or "bounce" away quickly?
FRESHNESS
+2 RELEVANCY"OF TOPIC
Are pages fresh & about "hot" topics
THIN
-2 RELEVANCY"OF TOPIC
Is content "thin" or "shallow" & lacking substance ?
VISIBILITY
-1 RELEVANCY"OF TOPIC
Is your content ad-heavy, especially "above" the fold?
ON PAGE
2) <HTML>
TITLES
+3 RELEVANCY"OF TOPIC
Do HTML title tags contain keywords relevant to the page topics?
DESCRIPTION
+2 RELEVANCY"OF TOPIC
Do meta description tags describe what pages are about?
HEADERS
+1 RELEVANCY"OF TOPIC
Do headlines & subheads use header tags with relevant keywords?
STRUCTURE
+1 RELEVANCY"OF TOPIC
Do pages use structured data to enhance listings?
STUFFING
-1 RELEVANCY"OF TOPIC
Do you excessively use words you want pages to be found for?
HIDDEN TEXT
-1 RELEVANCY"OF TOPIC
Do colors or design "hide" words you want pages to be found for?
ON PAGE 3) ARCHITECTURE
CRAWL
+3 RELEVANCY"OF TOPIC
Can search engines easily "crawl" pages on site?
DUPLICATE
+2 RELEVANCY"OF TOPIC
Does site manage duplicate content issues well?
SPEED
+1 RELEVANCY"OF TOPIC
Does site load quickly (<0.4 Sec)?
URL
+1 RELEVANCY"OF TOPIC
Are URLs short and contain meaningful keywords to page topics?
MOBILE
+1 RELEVANCY"OF TOPIC
Does your site work well for mobile visitors on smartphones and tablets?
CLOAKING
-3 RELEVANCY"OF TOPIC
Do you show search engines different pages then humans?
OFF PAGE THINGS YOU SHOULD DO
OFF PAGE 1) LINKS
QUALITY
+3 RELEVANCY"OF TOPIC
Are links from trusted, quality or respected web sites?
TEXT
+2 RELEVANCY"OF TOPIC
Do links pointing at pages use words you hope they'll be found for?
NUMBER OF LINKS
+1 RELEVANCY"OF TOPIC
Do many links point at your web pages?
PAID
-3 RELEVANCY"OF TOPIC
Have you purchased links in hopes of better rankings?
PAID
-2 RELEVANCY"OF TOPIC
Have you created many links by spam-mining blogs, forums or other places?
OFF PAGE 2) TRUST
AUTHORITY
+3 RELEVANCY"OF TOPIC
Do links, shares & other factors make a site a trusted authority?
HISTORY
+2 RELEVANCY"OF TOPIC
Has site or its domains been around a long time, operating in same way?
IDENTITY
+3 RELEVANCY"OF TOPIC
Does site use means to verify its identity & that of autors?
PIRACY
-1 RELEVANCY"OF TOPIC
Has site been flagged for hosting pirated content?
OFF PAGE 3) SOCIAL
REPUTATION
+2 RELEVANCY"OF TOPIC
Do those respected on social networks share your content?
SHARES
+1 RELEVANCY"OF TOPIC
Do many share your content on social networks?
OFF PAGE 4) PERSONAL
COUNTRY
+3 RELEVANCY"OF TOPIC
What country is someone located in?
LOCALITY
+3 RELEVANCY"OF TOPIC
What city or local area is someone located in?
HISTORY
+3 RELEVANCY"OF TOPIC
Has someone regulary visited your site or socially favored it?