TWICE Digital Agency on Russian Digital Content Market at Futur en Seine 2014

Daria Vedernikova Veronika Orlovskaya TWICE digital agency

CONTENTRussian digital content market

*In digital marketing since 2006 STRATEGY DIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY

PRODUCTION WEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO CONTENT

SPECIAL PROJECTS ONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS

CRM PROGRAMME

GOOD NEWS

78 MLN !active internet users

AND WE ARE !GOING TO GROW !

Regions and 55+

WE BECOMING !INTERNATIONALmore content and items are purchased abroad

SPECIFIC

WE DON’T KNOW LIMITATION

56% don’t think about authors rights

BUT IN SOME CASES WE ARE READY TO PAY

!

25% ready to pay

$1,2 BLN

MAIL.RU !

$65MLN 47%

VEDOMOSTI.RU !

14000 SUBSCRIBERS (40%) $100 - 150 PER SUBSCRIPTION

SUBSCRIPTION INCOME IS 24% OUT OF TOTAL

MORE TRENDS▪ People a less afraid to purchase online and to live

their data online !

▪ Government also see a dynamics regulations of e-commerce inside and outside Russia !

▪ And specially when we really want it spontaneous purchase increases up to 53%

OPPORTUNITY

EDUCATION WILL REACH

1,8 BLN $

KIDS CONTENTthey are the most active users but don’t have a credit card

C2C E-COMMERCE youtube is only leader in this area

RUSSIA IS PREDICTABLE

BE AWARE

WITH online@twice-agency.ru