Vrma presentation

GIANPAOLO VAIROCEO AND FOUNDER OF LOCALLER

+7 YEARS EXPERIENCE AS PROPERTY MANAGER

+5 YEARS EXPERIENCE AS ONLINE TOURISM ADVISOR

FUTURE OF TOURISM

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INTERNET HAS REVOLUTIONIZED THE TOURISM INDUSTRYDURING THE PAST 25 YEARS THE INDUSTRY SHIFT FROM PHISICAL TRAVEL AGENCIES TO ONLINE TRAVEL AGENCIES

1990 2016

ON

LINE

OFFLIN

E

2000 2016ESTIMATED PRODUCTS

AVAILABLE ONLINEWELL KNOWN

ONLINE SALE CHANNELSESTIMATED PRODUCTS

AVAILABLE ONLINE

TARGET CUSTOMERS TARGET CUSTOMERS<20 +500<500.000

1 Million

+50 Millions

+200 Millions

VERY EXPENSIVE AIRLINE TICKETS

ONLINE MARKETING VERY CHEAP AIRLINE TICKETS

ONLINE MARKETING

WELL KNOWNONLINE SALE CHANNELS

KEY FACTS KEY FACTS

POOR INTERNET EXCELLENT INTERNETCOVERAGE

LACK OF CONFIDENCE MASSIVE USE OFMOBILE DEVICES

1990 - 2000

2010 - NOWADAYS

2000 - 2010

WHAT’S NEXT IN THETOURISM ONLINE

DISTRIBUTION?

SOUTHERN EUROPE

24,5%

AVERAGE OTA COMMISSION

22,3%SPAIN

26,1%FRANCE

25,2%ITALY

0,84$2012 0,92$

2013 1,02$2014

1,58$2015

CPC COST EVOLUTION

ONLINESEARCHES

MOBILESEARCHES

KEY FACTS

A LOT OF COMPETITIONS

RISINGCOSTS

1$

HUSTON, WE HAVE A PROBLEM!

LOWVISIBILITY

HIGH COMMISSIONS

LOW BUDGET

HI GIANPAOLO, XXXXXX CANCELLED MY LISTING. IF I WOULD HAVE KNOWN, I WOULD HAD INVEST MORE TIME AND MONEY ON THE SEO OF MY OWN WEBSITE!!! ;-(

PROPERTY MANAGER

GIANPAOLO VAIRO

HEY, PROPERTY MANAGER I’M SO SORRY!! ;-(WHY DON’T YOU CREATE A LOCAL OTA WITH PROFESSIONALS OF YOUR AREA?

DURING THE PAST 2 YEARS WE INTERVIEWED+500 PROFESSIONALS IN SPAIN, ITALY AND FRANCE

HOW MANY OF YOU.......

HAVE A WEBSITE?

OF THEM DON’T HAVE A WEBSITE30%

ACCEPT ONLINE BOOKINGS?

HAVE A WEBSITE THAT ACCEPT ONLINE BOOKINGS50%

SELL ONLY THROUGH OTAS?

SELL THEIR PRODUCTS ONLYTHROUGH OTAS32%

HAVE YOU EVER THOUGHT THAT YOU CAN HAVE YOUR OWN OTA?

IMAGINETHAT YOU CAN ACCESS TO ALL PRODUCT OF YOUR AREAOR COUNTRY

MARIAPEDROPAULANDREA

RICKHENRYFRANKJULIE

ROSEJENNYMARYJOSE

CHANNELMANAGER

YOUR OWNWEBSITE

MANAGEMENTPLATFORM

mywebsite.com

TOUR AND ACTIVITY 1 TOUR AND ACTIVITY 2 TOUR AND ACTIVITY 3

ACCOMMODATION 1 ACCOMMODATION 2 ACCOMMODATION 3

BOOK NOW BOOK NOW BOOK NOW

WITH A SIMPLEPROCESSYOU CAN BUILD YOUROWN LOCALOTA

COLLABORATE THROUGH LOCAL NETWORKSBRINGS YOU INSTANT BENEFITS

SAVE ON ONLINE MARKETING

MORE ORGANICTRAFFIC AND

INDIRECT SALES

LESSINTERMEDIARIES

IMPROVEDLOCAL TOURISM

OFFER

SHARE WITH YOUR LOCAL NETWORK THE COST OF THE PROMOTION OF YOUR LOCAL OTA

REDUCE THE NUMBER OF INTERMEDIARIES AND SAVE ON COMMISSIONS AND DISTRIBUTIONS COSTS

CREATE YOUR OWN TRAFFIC TO YOURLOCAL OTA WITH AUTOMATED UPSELLING PROCESSES

IMPROVE THE POSITIONING OF YOUR DESTINATION WITH A WELL INTEGRATEDOFFER

ALL THIS IT’S POSSIBLE THANKS TO

OPEN PRODUCT PLATFORM

API &WEBSITEEDITOR

+ INCREASE YOUR OFFER+ EASY COMMISSIONS MANAGEMENT+ ACCEPT ONLINE PAYMENTS

+ EASY TO USE+ EASY TO IMPLEMENT+ UNLIMITED POSSIBILITIES

TOURISM MARKETING GOES SMART

THANKS