IR Website Best Practices Session 2 - January 14, 2010

IR Website Best PracticesSession 2 – January 14, 2010

Presented by Catherine CroftonVice President, Sales & Marketing

Q4 Web Systems – Introduction

Web platform to manage IR websites and communications

Complete CMS control with workflow and collaboration

Customizable best practice templates & implementation

Automated news posting and dissemination

Detailed website records and audit trail

Social media and XBRL integration

Methodology

CICA Corporate Reporting Awards experience

Investis Quarterly

IR Global Ranking

UK IR Society

IR Magazine Awards

http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx

Link for previous IR Website Best Practice presentation:

“Never invest in a company that you don’t understand”

Warren Buffet

Top Improvements for 2010:

1. Provide immediate entry points to all users√

2. Provide a company snapshot (industry)

3. Detail market opportunity √

4. Communicate a clear strategy

5. Emphasize why leadership is suited to execute strategy √

6. Summarize ‘Why Invest?’ proposition √

7. Use technology to engage & increase accessibility

8. Broaden reach, increase accessibility & protect shareholder value via social media

√ These items have been covered in greater detail in our previous presentation:

http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx

Provide immediate entry points to key content for all users

Consider relationship to all audiences

1. Potential investor

2. New investor

3. Longer term investor

http://www.q4websystems.com/Solutions/IR-Website-Best-Practices/default.aspx

IR Index Page

http://www.danskebank.com/EN-UK/IR/Pages/investor-relations.aspx

Provide a snapshot of your company

At-a-Glance

http://www.bce.ca/en/investors/investmentoverview/investingbce/

At-a-Glance

https://www.credit-suisse.com/who_we_are/en/at_a_glance.jsp

At-a-Glance

http://www.shell.com/home/content/investor/shell_at_a_glance/

At-a-Glance

http://www.matrikon.com/corporate/investors/corporateinfo/index.aspx

Fact Sheet

http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/images/BASF_Factsheet_Q3_2009.pdf

Detail your Market Opportunity

Market Opportunity

http://www.potashcorp.com/investor_relations/industry_overview/2008/our_business/global_development/

Communicate a Clear Strategy

Strategy

http://www.basf.com/group/corporate/en/investor-relations/strategy/index

Strategy

http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/index

Strategy

http://www.basf.com/group/corporate/en/function/conversions:/publish/content/investor-relations/news-publications/images/BASF_Factbook_Strategy.pdf

Strategy

http://www.basf.com/group/corporate/en/investor-relations/strategy/cost-of-capital/profitable-growth/index

Strategy

https://www.credit-suisse.com/who_we_are/en/strategy.jsp

Strategy

http://www.shell.com/home/content/aboutshell/our_strategy/dir_our_strategy.html

Strategy

http://www.shell.com/home/content/aboutshell/our_strategy/update_2009/update_2009/

Scenarios – how we adjust our strategy

http://www-static.shell.com/static/public/downloads/brochures/corporate_pkg/scenarios/shell_energy_scenarios_2050.pdf

Strategy

http://www.imperial-tobacco.com/index.asp?page=50

Strategy

http://www.imperial-tobacco.com/index.asp?page=50

Strategy

http://production.investis.com/laird/about/strategy/

Emphasize why leadership is suited to execute strategy

Leadership – Communicating Board Skills

http://www.nexeninc.com/Governance/Board/Board_Bios.asp

Summarize your‘Why Invest?’ proposition

Why Invest?

http://www.potashcorp.com/investor_relations/why_invest/six_keys/

Why Invest?

Use technology to engage & increase accessibility

Strategic use of Flash Animation

http://www.potashcorp.com

Customization – IR Index Page

http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml

IR Index Page

http://www.eni.com/en_IT/investor-relation/investor_landing_struttura.shtml

Customization – 'My Page'

http://www.aviva.com/index.asp?pageid=3

Investor Surveys

http://basf.surveyworkshop.de/index.php?m=survey&id=60&t=4

Interactive online annual reports

http://www.envisionreports.com/enerplus/2009/25ma09048/index.html?voting=true

Sorting & filtering

http://www.adidas-group.com/en/investorrelations/events/default.aspx

Multi-media Q-Reports

http://www.cameco.com/investors/financial_reporting/quarterly_reports/2009_q3

Interactive Financials

http://ri.embraer.com.br/Embraer/PlanDinamicas.aspx?ln=en

Social Media Broaden reach, increase accessibility &

protect shareholder value

Twitter use for IR - by Sector

See full report:

http://www.q4blog.com/2009/11/18/report-reveals-175-increase-in-adoption-of-twitter-for-investor-relations-during-q3/

More issuers integrating social media

http://ri.embraer.com.br/Embraer/Show.aspx?id_canal=/BeJwfoNTmJjiSdRbjMMcQ

More issuers integrating social media

http://www22.verizon.com/socialmedia

More issuers integrating social media

http://www.att.com/gen/press-room?pid=5000

More issuers integrating social media

http://news.commvault.com

TVI Pacific - Small Cap Social Media ROI

Objective Increase web traffic Improve liquidity Increase share price 35 % institutional target

Tactics Website redesign Twitter Facebook YouTube Flickr

Connect with us:http://www.tvipacific.com/Investors/Investor-Connect/default.aspx

Results

Website visits up from 100/mth to 4,000/mth Social channels

Twitter 78 followers Flickr 1331 photos viewed YouTube 603 views Slideshare 625 views (440 on slideshare, 185 embeds on TVI site)

Average daily trading increase of 55% Share price $0.06 before launch to $0.11 today

Read more about this on our blog:

http://www.q4blog.com/2010/01/11/tvi-pacific-shares-roi-of-using-social-media-for-ir/#more-1536

Proactive vs. Reactive use of Social Media

Proactive Early on Twitter,

YouTube and SlideShare

Front run issues with activists

Shapes the discussion Mitigates value

erosion

Reactive Late adopter Activist shaping truth

online and impacting media

Stock value eroded Moved aggressively to

execute on social media

Still working through issues

Q&A

Thank you!

Contact: Catherine Crofton1-877-426-7829 ext. 225catherinec@q4websystems.com

http://twitter.com/CCrofton

www.q4blog.com

http://twitter.com/q4websystems