Ip and licensing 2015

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Intellectual Property and Licensing

Dr. Kalyan C. Kankanala

kalyan@bananaip.comwww.bananaip.com

Blog: www.sinapseblog.comBooks: www.kalyankankanala.com

Copyright 2015 BananaIP Counsels

Idea

Mobile Application for tracking children. By using the App, parents can track the whereabouts of their children. The Mobile App connects with a tracking device placed in the child's belt, and gives parents real time status of the location of their kid. Can you protect this idea?

Copyright 2015 BananaIP Counsels

PatentInvention • Subject Matter• Utility• Novelty• Inventive Step• Enablement Term - 20 YearsExclusive Rights: Make, Use, Sell, Offer for Sale, Import

Copyright 2015 BananaIP Counsels

Protection Strategy• Spectrum - Generic to Specific• Applications• Fields• Markets

Copyright 2015 BananaIP Counsels

Spectrum

Tracking Tracking PersonsTracking Persons within an age groupTracking devicesPlacing of devices Other Applications/Fields?

Copyright 2015 BananaIP Counsels

Licensing

Options PatentProduct - App - Code Can you Protect the Code separately?

Copyright 2015 BananaIP Counsels

Copyright• Idea/Expression• Originality• Modicum of Creativity Subjects: Literary, Dramatic, Artistic, Musical, Cinematographic, Photographic, Sound Recording Term: Life Plus 60 YearsAutomatic Protection - Registration Exclusive Rights: Reproduction, Adaptation, Distribution, Communication to Public, Public Display, etc.

Copyright 2015 BananaIP Counsels

Protection

Mobile Application to Track Children. • Code• Interfaces• Reports• Documentation What if the App is built on Open Source?

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Licensing• Proprietary - Free/Paid• Open Source/Commons• Hybrid

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Thoughts?

Name of the App

Trade MarkRepresentation  Distinctive and Not DeceptiveDomain NamesSocial Media Pages RegistrationTerm: Perpetual

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• Fanciful - Tinder• Arbitrary - Tiny Owl• Suggestive - Urban Clap• Descriptive - NewsStand• Generic - App Store 

Protection Ladder

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Copyright 2015 BananaIP Counsels

• Brand Licensing• Merchandizing• Franchising

Licensing

Information

• User Data• User Patterns• List of Advertisers• List of Partners Can this be protected?

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Trade Secrets

Any InformationIndependent Economic/Business ValueNot Known to othersReasonable Measures for Secrecy

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Licensing

• Know How• Data• Technology

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Look and Feel

InterfaceVisual Configuration of Devices Is this IP?

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Industrial DesignsAppearance of a Product • New• Original• Ornamental/Aesthetic

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Some BasicsTypes of Licenses • Exclusive• Non-Exclusive • Sole

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Royalty Types• LumpSum• Fixed• Running

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Important Clauses• Recitals• Definitions• Grant• Royalty• Term and Termination

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Example

XYZ grants ABC a non-exclusive, royalty free, unlimited, perpetual, world wide license to use the Mobile Application for tracking children on Android devices in the territory of India.  What is not granted?

Copyright 2015 BananaIP Counsels

Thank you• How to Reach Dr. Kalyan C. Kankanala

• Email Address : kalyan@bananaip.com

• For further reading: www.sinapseblog.com

• Join Dr. Kalyan's LinkedIn Group for Students:

https://www.linkedin.com/groups/Off-Prof-8410680/about

Copyright 2015 BananaIP Counsels

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