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Many organisations are recognising that concentrating digital responsibilities into a single team can create a silo in its own right. This presentation, first given at CharityComms' 2015 & Beyond seminar (London) in September 2014, looks at industry examples of how digital capabilities and accountabilities can be integrated into every aspect of business, and explains how, as Global Director of Digital at Amnesty International, I dissolved my own department in order to democratise digital throughout the organisation.
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