Better understanding your prospects, clients, stakeholders and end users using empathy maps and...

Kubair Shirazee

@Kubair

www.shirazee.com

Empathy

Maps

Understanding Your Jury

Kubair Shirazee @Kubair

!DISCOVER!

!DEFINE!

!DELIVER!

Good Design Starts with a

Methodology…

Kubair Shirazee @Kubair

!DISCOVER!

!DEFINE!

!DELIVER!…one that

addresses the lifecycle

Kubair Shirazee @Kubair

!DISCOVER!

!DEFINE!

!DELIVER!…focusing on one

tool that is the foundation of User-

Centered Design

Kubair Shirazee @Kubair

Empathy Maps

Kubair Shirazee @Kubair

here is one for a casual DSLR photographer…

Kubair Shirazee @Kubair

The Current State The Transformed StateThe Persona

What the Persona hears

What the Persona thinks and feels

What the Persona sees

What the Persona says and does

The Persona’s pain points

What would relieve the Persona’s pain points

Kubair Shirazee @Kubair

From here we can start charting the

Persona’s Journey / interaction with

‘Content’

Kubair Shirazee @Kubair

The Persona’s Content Touch Points…

Kubair Shirazee @Kubair

…which informs our ‘Content’ Strategy

Kubair Shirazee @Kubair

Kubair Shirazee @Kubair

Thank YOU

www.Bringptp.com

Kubair Shirazee | @Kubair |www.shirazee.com

…BRiNG PEACE THROUGH PROSPERiTY

Transform Our world… be Batman without the hate…

…Empathise with your fellow inhabitants of the Third Rock…

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