Business Planning & Entrepreneurship

Intrapreneurship

Business Planning & Entrepreneurial

Management

HELLO!This presentation is presented by

Aditya Sheth.

1.Concept of

Intrapreneur

Lets start

with the basic

aspects of an

Intrapreneur.

“Intrapreneur is an employee who is

given freedom and financial support to

create new products, systems and

services who does not have to follow

the company’s usual routines and

protocols.

-Sir Richard Branson

Who is an Intrapreneur?

▸Intrapreneurship is an act of behaving

like an entrepreneur while working

within a large organization.

▸Intrapreneurship is known as the

practice of a corporate management

style that integrates risk-taking and

innovation approaches, as well as the

reward and motivational techniques,

that are more traditionally thought as

of being the province of

entrepreneurship.

CHARACTERISTICS OF

AN

INTRAPRENEURLets discuss some of the common

characteristics of Intrapreneurship.

Characteristics of an

Intrapreneur Diagram featured by

Trial & error encouraged

No opportunity parameters

Understands

environment

Long

time

horizonEncourage

teamwork

INTRAPRENEUR

vision

ary

Encourages open

discussion

Essentials for

Intrapreneurship

Let’s take a look at

the essentials of

intrapreneurship.

The strategic and structural environment within the

organisation should be right.

An Appropriate work force of enterprising people should

be built in which scientific recruitment is made.

Support system, team working, information sharing &

learning are necessary for invoking the dormant talents of

employees.

Successful employees must be rewarded and not

penalized for their mistakes.

Essentials of

Intrapreneurship

Elements of

Intrapreneurial

Management

Elements of Intrapreneur

Organization operates on frontiers of

technology.

Trial and Error encouraged.

Resources available and accessible.

Appropriate Reward System.

Support of top management.

Intrapreneurial

leadership qualitiesLet’s take a look at what makes a

versatile Intrapreneur.

Intrapreneurial

Leadership QualitiesUnderstands the Environment

Is Visionary

Flexible and creates management options

Encourages teamwork

Encourages open discussion

of

Intrapreneurship

Fostering Innovation

Breeding Talent

Saving on R&D money

Gaining Competitive Intelligence

Expanding Product Pipeline

Of

Intrapreneurship

Employees may feel extremely disappointed if they face

failure while trying new ideas.

An organization has to bear a lot of risk to take up

intrapreneurship.

Possible drain of company’s resources (time, labour, capital)

if not managed properly.

The objectives of top executives may sometimes conflict

with that of intrapreneurs.

Intrapreneurs frequently lag behind in the climbing of the

corporate ladder.

2.

Case

StudySteve Jobs,

The

Intrapreneur.

Steve Jobs an Intrapreneur?

Steve Jobs is well-

known as a successful

and innovative

entrepreneur. But by

his own definitive

published statement,

Jobs was both an

entrepreneur and an

intrapreneur!

Steve Jobs and his

handpicked group of twenty

Apple Computer engineers

separated themselves from

the other Apple employees to

innovatively and

intrapreneurially create the

Apple Macintosh Computer

(the “Mac”). Under Steve Jobs’

personal leadership the MAC

group operated totally

independently and without

interference from anyone at

Apple.

Place your screenshot here

MACINTOSH 1984

Ad

It however

led to

certain

Repurcussio

ns

This separate Apple intrapreneurship

venture would ultimately compete with

Apple’s mainstay products.

This competition was part of what led

Apple’s CEO, John Scully, and to become

displeased with Jobs’ intrapreneurial

independence.

Scully led the Apple board of directors to fire

Steve Jobs (which John Scully later admitted

was mistake on his part). Several years late

Steve Jobs later returned to save Apple as

its Chairman until his death 2012.

Examples of

successful

Intrapreneurship

Idea: Sometimes, intrapreneurship

happens by accident. Dr. Spencer

Silver, a scientist at 3M, was attempting

to create an extremely strong adhesive

Instead, he accidentally created a light

adhesive that stuck to surfaces well.

Benefit: Instead of throwing away this

idea because it didn’t solve the problem

at hand, he stuck with it until he found a

use for it. Post-It notes were born and if

you are the vast majority of desk

workers you’re probably looking at a pad

of them right now.

Idea: Just like W.L .Gore, Google

allows time for personal projects.

One of these is something you

probably use multiple times a

day, Gmail.

Benefit: Paul Buchheit, the

creator of Gmail, started on the

project in 2001 and worked up to

its launch on April 1, 2004 (April

Fools but not really.) Gmail

became the first email with a

successful search feature

THANKS!

A big thank you for giving me this

opportunity to present this topic.

Hope I did justice to it :)