Messaging Mastery & The Attention Economy

the attention economy & messaging mastery

www.wecreateworldwide.com

The basics

INNOVATION + LEADERSHIP + CULTURE

Established in 2005 to support purpose-driven organisations and leaders accelerate breakthroughs in brands, products, services and business models

1 CEO + 30+ world-class associates to guarantee expertise & fit

Operate as social enterprise, subsidising high-impact projects esp. accelerating social entrepreneurs in Africa & Asia

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CONTEXTis king!

changing constantly

!

!

ATTENTIONeconomy

limiting factor in consumption of messages

one click away from irrelevance

BEHAVIOURS DRIVEN BY beliefs, driven by emotions

fast (1/5)

guides us

!

!

Sources: Antonio D’Amasio, Baba Shiv, Andrew Newberg, Jonathan Haidt

IRRATIONAL

Sources: IPA Data Bank

Sources: Berger & Milkman

Sources: Fractl

CURIOSITYGap

POSITIVITYMATTERS

“energy exchange” empower people with messages that locates their role in the future

Sources: Berger & Milkman

ENGAGEMENTRediscover beauty of forgotten familiar

find ways to spark synaptic play & participation

gift happiness we can share in

Sources: Google Insights

MESSAGEemotional

accessible / understood / coherent

compelling

authentic / congruent

nested hierarchy / sequence

call to action

wecreateworldwide.combreakthrough for a brilliant world© 2014 WECREATE WORLDWIDE LTD

Leadership

our 3H model

Emotions & feelings

Thoughts & beliefs

Actions & behaviours

STORIESOPEN UP SPACE FOR INNOVATION & GIVE PERMISSION FOR BREAKTHROUGH

WEAVE TOGETHER EMOTIONS & REASONS TO PROMPT ACTIONS

“Whoever tells the best story wins.”

John Quincy Adams

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© WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com@nickjankel

nick@wecreateworldwide.com

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