Plethora product managers

A discussion of a Product Manager’s tasks

and roles in today’s companies.

Jim Payne, CPM, PPM, CSPO

Product Manager

What is Product Management?

What Can We Agree On?

What is Not PM?

Is There a Simple Definition?

What’s a Product?

Who Gets to Determine What’s PM and

What’s Not?

Functions / Tasks

Can We Still Call It Product Management, If

the Tasks DON’T Include:

Roadmapping

Personas

Launch Plans

Use Cases

Requirements

Market Definitions

Pricing

Sales Training

A Simple Working Definition of

Product Management

A role in the product lifecycle that takes

responsibility for the creation, promotion,

and support of a key company

capability.

Types of Products and

Industries

What if the Product is a:

Professional Service – Business Planning or

Solution Architecture

CPG – Retail or Agronomy

Financial Service – Banking or Insurance

Not For Sale – Mobile App or a Website

Infrastructure Supporting a Visible Product

Commodity – Gasoline or Aluminum

One of a Kind – Real Estate

Management –

Maybe They Decide?

Upper Management or HR Decides on a

Job Title

Increased Focus on Products?

It Sounds Cool

Its all the Rage

It Describes What They Want

The CEO went to a ProductCamp (?)

Are There Types of Product

Managers?

Pragmatic Triad

Strategic Product Manager

Technical Product Manager

Product Marketing Manager

Internal Product Manager?

Infrastructure Product Manager?

Services Product Manager?

Portfolio Product Manager?

The Value of Product

Management

Do We Redefine Product Management

to Fit the Job or Redefine Product to Fit

the Tasks We Know Need to Get Done?

Does this Still Add Value – or Not

If We Can Define the “Product” Can We

Still Apply the Product Management

Tasks to the Company’s (or Product’s)

Benefit?

Is This a Subject That Interests

You?

Jim Payne

james.m.payne@comcast.net

linkedin.com/in/jamesmatthewpayne/

@jamesmpayne