SEEDO, local nonprofit organization

SEEDOSOCIAL ECONOMY EMPOWERMENT DEVELOPMENT ORGANIZATION

INTRO

SEEDO is a local nonprofit organization that was established 2009 to help the southwest Philadelphia neighborhoods improve their chances to excel in the greater Philadelphia metropolis. To do so, the organization engaged in numerous programs that sponsored computer training, micro financing and community awareness.

Unfortunately, due to the last financial meltdown, coupled with the travel of the founder; the organization became dormant. Upon his return this year, he started the process of revamping.

PRODUCT LINE

Computer training

Micro finance

Community awareness

PROJECTED EXPENSES

Staff Overhead AwarenessConsultancy Rent

PROJECTED EXPENSES TABLEExpense Amount %

Staff 10,000 25%

Overhead 15,000 37.5%

Awareness 2,500 6.3%

Consultancy 6,500 16.2%

Rent 6,000 15%

WEBSITE UNDER RECONSTRUCTION

Broc

hure

OBSERVATION

1. 1) Lack organizational structure

2. 2) Lack community engagement

3. 3) Lack fund raising strategy

RECOMMENDATIONS

1. 1) Restructure

2. 2) Full community engagement

3. 3) Brand Identity

4. 4) Crowd funding