"The Engaged Leader" at SXSW Interactive

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#EngagedLeader

Creating a Digital Engagement Strategy For Leaders3.1415Charlene Li, Founder & CEO, Altimeter Group@charleneli #sxsw #engagedleader

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#EngagedLeader

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The Art of Followership

It’s About Relationships

What kind of relationship do you want?

#EngagedLeader

Strategy is What You Do – And Don’t Do

The Engaged Leader: A Strategy for Your

Digital Transformation

An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.

Book available in the SXSW bookstorePreorder at charleneli.com

Agenda

Agenda

The Engaged Leader Framework

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Listen to Break Down Power Distance

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Red Robin Enables Enterprise Listening of Customers via Employees

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UPS’s Rosemary Turner Connects by Sharing with Employees via Twitter

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Bill Marriott Can’t Type – But It Doesn’t Stop Him From Sharing

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Telstra CEO David Thodey Engages Frequently

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Define the Relationship With

Engagement

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Purpose Drives Personal Engagement  

“I jump into customer issues because it’s dear to my heart.” - David Thodey, CEO of Telstra

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Thodey Mastered the Language of Engagement Internally First

• Have a clear point of view

• Express empathy

• Understand limits

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Agenda

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#EngagedLeader

Top Excuses

I don’t have the time.

It’s marketing’s job.

It doesn’t replace face to face.

Who cares what I had for lunch?

I don’t want to get my company in trouble.

It’s not about me.

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Fear of Failure

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Development Stages of Engaged Leaders

DenialAnger, Dismissal, Repudiation

BargainingExcuses, Escape, Desperation

AcceptanceAgreement, Realization, Awakening

TransformationBelief, Embracement, Evangelism

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Trust

Truth

Openness

Authentic

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Managing Up

Focus on Goals

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Middle Managers

Focus on Being

Facilitators

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Digital Engagement Requires Judgment – and the Confidence to Use It

What you should do

What you shouldn’t do

Judgment is needed in between

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Agenda

Rigid Organizations Dynamic Organizations

Digital Requires New Ways of Working

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Biggest Challenges of Digital/Social

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1. Create a Culture of Sharing

#EngagedLeader

What stories could you share that would inspire action?

2. Build Trust with Engagement

Source: Edelman Trust Barometer, 2015

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3. Use Digital to Make Meaningful

Decisions

The Impact of Follow-through

4. Ask the Right Questions About Value

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“We tend to overvalue the things

we can measure, and undervalue

the things we cannot.” - John Hayes, CMO of American Express

It’s About Relationships

Charlene Li

charlene@altimetergroup.com

charleneli.com/blog

Twitter: charleneli

For slide, send an email to

slides@altimetergroup.com