"The way we've always done it" by Daniel Jefferies | Build IT Together 2014

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Innovation Starts with an Idea

And then we meet resistance…

“But, this is the way we’ve ALWAYS done it.”

“Our industry doesn’t work like that.”

“What if it doesn’t work out?”

Why do they resist?.... Brain problems

Confirmation Bias

Loss Aversion

Confirm your ideas with Experiments

Successful Experiment? Now convince the organization

Understand that you can’t convince everyone

Identify and Empower

Innovators and Early Adopters

Innovation Adoption Strategy

Equip the Majority

Identify and Pacify the Laggards

1 2 3

Surveys, Early Pilot Access, Inclusion in

decisions, Recognition

Clear communication, Multiple Training

Opportunities

Surveys, Backward Compatibility Strategies,

One-on-One Training

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Risks and Challenges

Support of Leadership

Change fatigue

Age of Workforce

Industry

Geography

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Detractors

Champions

What successful adoption looks like

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Change is Hard:Gaining User Adoption

Daniel Jefferies

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daniel@newmindgroup.com @heydjeff medium.com/heydjeff

Split into teams. 1 idea / team

Exercise

Come up with an Experiment and An Adoption Strategy

for the idea

Share idea, experiment and

strategy with group

1 2 3

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