“What YOU See, Is What THEY Get” - Erez Na'aman @ProductTank Tel Aviv August 2016

What YOU see Is what THEY get

Erez Na’amanCTO @Scopio

What does it mean?

Understand the market

Most failures start here –Misunderstanding your target market leads to the wrong product

Listen carefully

Your users know themselves well. Most of what you need to know is in their answers (If you ask the right questions)

Read between the lines

The complicated part is listening to what they don’t say/understanding when not to listen to what they do say

Look at the Big Picture

Start from what is most important, what will make or break your product. “killer app” is better than a “killer feature”.

Details & Features

A good product is in the details (along with the devil)

Re-examine

Step by step might lead from a great start to a so-so product. Always use where you want to be vs. where you are as a compass

•Learn the market•Listen carefully•Read between the lines•Look at the Big picture•Details & features•Re-examine

Thank you!

Erez Na’amanCTO @Scopio

erez@scopiolabs.com