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Don't even think that direct mail marketing is not right for you and your business. These 10 direct mail marketing benefits will show you why it is still a formidable sales and marketing strategy for small, medium, and large businesses.
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Benefits of Direct Mail Marketing
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1 Precision Targeting
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Target specific consumers, like families with children, pet owners, or entire zip codes. You’ll reach higher value recipients that are more likely to convert to new business.
2 Extremely Measurable
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It’s easy to measure the metrics of direct mail campaigns.
You can quickly determine the return on investment and evaluate what changes (if any) are needed.
3 Extraordinary Flexibility
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You can target a variety of different areas and demographics:
• Zip codes • Neighborhoods • Homeowners • Age • Income levels • Marital status • …and many more
4 Easily Personalized
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With variable printing, you can change the names, colors, and even images that each piece contains so that it is customized for each individual household or consumer.
5 Discounted Postage Rates
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Bulk mailing services usually have a greatly discounted price, and you will pay a lower rate because you are sending out multiple items.
6 Cost Effective
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Direct mail provides an incredible return on investment when the campaign is properly planned and executed.
7 Many Choices & Types
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You can send postcards, flyers, letters, brochures, or other types of items.
8 Reach Customers at Home
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Recipients don’t have to do anything more than get the mail from their mailbox. Home is where people spend their downtime. This means they are more apt to consider your offer.
9 It’s Tangible
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Mail is a tangible material that people can hold and touch. Unlike electronic mail and ads, the recipient will hold your item in their hands. This makes them more likely to look at and read your mailer.
10 Easy to Plan and Manage
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Small businesses can easily plan and manage a direct mail strategy. Extra staff and marketing experts may not be needed for a successful campaign.
LasVegasColor.com 702.617.9000 DirectMailingCenter.com
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