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Videos are a great way to educate your market on your products, services and convertprospects to customers. Provide a value add in each video, something actionable theviewer can take with them and implement immediately. This creates brand value,
credibility and will ultimately drive sales.
1. Educate The Audience
Provide meaningful content that is based on a specific subject shouldanswer all related questions that the prospect or customer would ask. Agreat example of this a short 3 minute video related to a product that
covers all features and pricing aspects of the offering.
2. Answer The Questions
You can't go wrong with product or service reviews. From an SEOperspective its great move because it almost guaranteed that people willbe searching the web for reviews and your trusted advice and opinion willhelp guide the way. These types of videos are great when embedded in
blog articles or on product pages.
3. Product or Service Reviews
One of the best marketing tools that will drive sales is customer casestudies. If you have happy customers make sure to showcase them by
creating customer case studies videos. Embed case study videos on yourwebsite and make the links to them accessible to your sales team.
4. Document Success
Every company and organization has a story, its the history its the "WHY"behind what you are doing and the journey to success. Bring the story to lifewith video. Your story humanizes the brand and will help keep it top of mind
with your prospects and customers.
5. Lead With Your "WHY" Story.
You know your subject better than anyone else. What someone sees ascomplex you know inside and out. Transfer knowledge and educate yourbuyers with videos focused on demystifying your subject of expertise.
6. Demsytify
Humanize your brand and take prospects and customers behind thescenes. Highlight employees, company events, charity work. Day in the lifeof your workforce is a great way to show your culture and company spirit.
7. Go Behind The Scenes
Create video content that asks your viewers to respond. Most of the timeprospects and customers are not likely going to go through the effort ofrecording their own videos, but you can trigger responses through other
means like a social share, comments, blog post, etc.
8. Facilitate Conversation
Take advantage of your live webinars and record them, upload those videosto your video hosting platform and embed them on landing pages with gates
and forms to drive lead generation initiatives. You can also use screencaptures, keynotes, slideshows and Power Point slides as video content.
9. Present and Captivate
Create video content that you can gate with lead forms to collect contactinformation from viewers before they watch the video. This will help build
your email list and provide valuable insights into who is watching your videocontent. You can add these contacts to your CRM to share with the sales
team.
10. Convert Viewers
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