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CAROLYN CHAMBERLAIN
MILLWARD BROWN
HEALTHCARE QUALITATIVE
EPHMRA CONFERENCE 2015
10 WAYS TO BUILD A
POWERFUL
HEALTHCARE BRAND
Meaningfully different innovation
BE MEANINGFULLY
different
INNOVATE and DELIGHT
1
2
Believe your own
positioning and reinforce it
STAND FORA PURPOSE
3
BUILD & MAINTAIN
TRUST
5
WALK THE TALK4
Focus on the brand experience what are your consumers
thinking, feeling, doing?
6
RENEW and
IMPROVE
the BRAND EXPERIENCE
RELYCUSTOMER INSIGHTS
7
ON
Think holistically to get noticed
9
GET NOTICED
THINK HOLISTICALLY
8
KEEPCHANGING
10
THANK YOUCarolyn.chamberlain@millwardbrown.com
PICK UP A COMPLIMENTARY REPORT FROM STAND 23
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