18 ways to generate more B2B sales leads

18 Ways to Generate More B2B Sales Leads

www.callpage.io | ross.knap@callpage.io

http://www.callpage.io/pl

mailto:ross.knap@callpage.io

My name is RossCEO & Co-Founder @ CallPage

ross.knap@callpage.io

What is CallPage

20months on market

1200+companies use our

widget

30+people work for us

35%monthly increase

of revenue in 2016

Why should you generate leads?

No leads, no deals. If you want to close a sale, you have to „open” it.

Leads are key indicators for B2B marketing

#18 ways

Conduct webinars with experts

method #1

#examples: Kissmetrics, CallPage

You should:

Optimize and test your Landing Pages

Collect more customer data

Invite other experts

Organize live thematic events

method #2

#examples: emarsys, optivo

You should:

Invite industry experts

Collect contact data

Attend similar events

Give interviews and write articles for trade media

method #3

#examples: LawMore, BZ WBK

Write guest posts on other companies’ blogs

method #4

#examples: Brand24, CallPage

You should:

Target group: customers

If you write badly, stop writing

Provide a link to the website in the first paragraph

Less promotion, more value

Write ebooks

method #5

#examples: Hubspot, BaseCRM

You should:

Optimize your Landing Page

Collect customer data

Provide expert comments

Quickly do the next step

Organize trainings

method #6

#examples: autopilot

Organize a series of webinars

method #7

#examples: Online Marketing Marathon (CallPage), UXPin

You should:

Look for media partners

Invite industry experts

Promote each other and share your leads

ColdMailng 1-to-1

method #8

#examples:

You should:

Use tools such as: EmailHunter, WoodPecker

Respond to leads quickly

Recycle your database from time to time

3-4 follow-ups within1-2 months

Boost your LinkedIn profile

method #9

#examples:

You should:

Have and interesting profile

Provide regular updates

Have a welcome message

Monitor online mentions

method #10

#example:

You should:

Use tools such as: Brand24, Monitori

Check mentions about your competition

Check mentions about the problem you’re solving

Have your own stand during industry fairs

method #11

You should:

Target group: customers

Take people from your sales team

Establish KPI

No more than 12 hours for a follow up

Organize a contest

Networking during business events

method #12

You should:

Add everything to your CRM

Establish KPI

Partnership with other companies

method #13

#examples: Brand24, Livechat

You should:

Create Win-Win situations

Test now, sign later

Partnership programs

method #14

#examples: SalesManago

You should:

Pay high commission

Not quantity, but quality

Be on marketplaces, comparison engines, and aggregators

method #15

#examples: CallPage

Good old Adwords

method #16

#example: cleaning companies

Acquire customers from other companies

method #17

#example

You should:

Unhappy customers

Customers looking for additional services

Quick reaction- emotions

Companies that generate leads on order

method #18

#example: RightHello

Recycle leads from your database

method #20

You should

If somebody from sales was dismissed - react immediately

Write a follow up every 2 or 3 months

Lead routing

To sum up:

Conduct webinars with expertsOrganize live thematic events

Give interviews and write articles for trade mediaWrite guest posts on other companies’ blogs

Write ebooksOrganize trainings

Organize a series of webinarsColdMailng 1-to-1

Boost your LinkedIn profileMonitor online mentions

Have your own stand during industry fairsNetworking during business eventsPartnership with other companies

Partnership programsBe on marketplaces, comparison engines, and aggregators

Good old AdwordsAcquire customers from other companiesCompanies that generate leads on order

Recycle leads from your database

Questions & Answers

Thanks!ross.knap@callpage.io

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