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Do your videos position you as the authoritative source for your products, maximize customer engagement, and contribute to increased sales? View the slides from our Lunch and Learn covering three things you can do to get the most out of your videos in 2014. It covers how thinking about video as a program drives results for top brands & manufacturers through the benefits of video SEO, the importance and use of varying video styles, and why a defined strategy matters. To learn more, visit www.invodo.com.
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3 Things To Do Now To Create More Value Through
Video in 2014
Video as a Brand Asset
• Manufacturers need to be the voice of authenticity for their brand and offerings
• Leverage Video To:• Educate customers• Provide “verified” product
information• Encourage purchases (online or in
stores)• Build brand loyalty
• Use Videos For:• Non-transactional brand sites• E-commerce sites • Retail syndication
#1: Go to Market with a Plan
Do this now:
1. Create a video strategy & add to 2014 ecommerce plan
2. Establish video metrics to measure against3. Set timelines to continually refine and optimize
videos
Result: Professionally produced video outperformsuser-generated content by 30%
Source: Retail TouchPoints: “The Retailer’s Video Playbook: Video Moves Shoppers to Buy
#2: Diversify Video Content
Do this now:
1. Create product focused videos for your priority categories
2. Make product videos available to retailers to increase conversions
3. Be prepared to do some customization for retailers, especially with bookends
Result: 74% of consumers will view a video more than once when researching information-intensive products
Source: Retail TouchPoints: “The Retailer’s Video Playbook: Video Moves Shoppers to Buy
Diversify Video Content
Customer Buying Journey
Need
Research
Buy
• High-Funnel Focus• Tell a Story Engagement• Brand Showcase• Authentic Brand Voice• Customer Education• Product Showcase • Feature & Benefits
Conversion• Video Syndication –
Retailers• Enhanced Customer
Experience
#3: Optimize for SEO
Do this now:
1. Create video site maps and submit to Google to be indexed
2. Enhance results with open graph tagging that will result in direct links to product pages in your website
3. Map videos to your domain, rather than just putting videos on social sites like YouTube or Facebook to get the search credit
Result:53x more likely to have a 1st page resultSource: Forrester
• 105 videos indexed
• Ranked above 6PM (part of
Zappos/ Amazon)
• On first page of mixed search
• Syndicated video from Clarks, used on FootSmart website
• Ranked on first page!• Above YouTube video
Thank you!
Invodo can help…
64 Million Influenced Buying Decisions and Counting with over 100+ Top Brands, Retailers & Manufacturers
Steve ReidPractice Director, Manufacturers and Brandssreid@invodo.com
Invodo.com
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