33 Lead Generation Tips in 33 Minutes

33 Lead Generation Tips

in 33 Minutes

Boost Your Marketing Career

LEAD=

a person who has indicated

interest in your organizationrsquos

product or service

But ldquoonly 1 in 10 marketers feel their lead

generation campaigns are effectiverdquo (HubSpot)

LEAD

GENERATION=

a marketerrsquos most important

objective

Alex Rascanualexrascanu

digital marketing strategist and speaker

director of marketing and operations at

past experience

EXCELLENT PRODUCTSERVICE

BRAND PURPOSE amp POINT OF DIFFERENCE

GREAT CUSTOMER SERVICE

MARKETING CHANNEL ROI ANALYSIS

BEFORE WE GENERATE MORE LEADS LETrsquoS GET

THE FUNDAMENTALS RIGHT

EXCELLENT PRODUCTSERVICE

ALEXRASCANU

BRAND PURPOSE amp POINT OF DIFFERENCE

ALEXRASCANU

GREAT CUSTOMER SERVICE

ALEXRASCANU

MARKETING CHANNEL ROI ANALYSIS

ALEXRASCANU

bull TALK TO THE EXECUTIVE amp SALES TEAMS

bull USE MARKETING AUTOMATION

bull USE CALL TRACKING

bull USE WEB ANALYTICS

bull ANALYZE THE ROI OF EACH CHANNEL amp SET GOALS

COMMUNICATE CLEARLY

BE RELEVANT

MAKE AN IRRESISTIBLE OFFER

CTAs LANDING PAGES amp FORMS

NOW LETrsquoS GENERATE MORE LEADS

MULTI-CHANNEL LEAD GENERATION

COMMUNICATE CLEARLY

BE RELEVANT

MAKE AN IRRESISIBLE OFFER

CTAs LANDING PAGES amp FORMS

LETrsquoS GENERATE MORE LEADS

MULTI-CHANNEL LEAD GENERATION

1 TELL A STORY

ALEXRASCANU

2 KEEP IT SIMPLE

ALEXRASCANU

3 USE THE A TO Z TECHNIQUE

ALEXRASCANU

COMMUNICATE CLEARLY

MAKE AN IRRESISIBLE OFFER

CTAs LANDING PAGES amp FORMS

LETrsquoS GENERATE MORE LEADS

MULTI-CHANNEL LEAD GENERATION

BE RELEVANT

4 EXPLAIN WHY

ALEXRASCANU

5 CONNECT WITH CURRENT EVENTS

ALEXRASCANU

6 CONNECT WITH SOCIAL TRENDS

ALEXRASCANU

7 ENLIST THE HELP OF INFLUENCERS

ALEXRASCANU

8 CREATE TOFU MOFU amp BOFU CONTENT

ALEXRASCANU

Source

COMMUNICATE CLEARLY

MAKE AN IRRESISIBLE OFFER

CTAs LANDING PAGES amp FORMS

LETrsquoS GENERATE MORE LEADS

MULTI-CHANNEL LEAD GENERATION

BE RELEVANT

9 BUILD ANTICIPATION

ALEXRASCANU

10 INSPIRE CURIOSITY

ALEXRASCANU

Consider the following two presentations at the upcoming CM1 conference

If you could attend only one of these presentations and assuming you didnrsquot

know the speakers or companies they represent which would you choose

11 CRATE POINTS OF REFERENCE

ALEXRASCANU

12 LIMITED TIME OFFERS

ALEXRASCANU

13 AB TESTING

ALEXRASCANU

Source

14 MAKE THEM FEEL SIGNIFICANT (BE GENUINE)

ALEXRASCANU

COMMUNICATE CLEARLY

MAKE AN IRRESISIBLE OFFER

CTAs LANDING PAGES amp FORMS

LETrsquoS GENERATE MORE LEADS

MULTI-CHANNEL LEAD GENERATION

BE RELEVANT

15 MAKE YOUR CTAs HIGHLY VISIBLE

ALEXRASCANU

16 LINK CTAs TO DEDICATED LANDING PAGES

ALEXRASCANU

17 USE CTAs ON PRODUCTSERVICE PAGES

ALEXRASCANU

18 USE CTAs ON THANK YOU PAGES

ALEXRASCANU

19 BUILD EFFECTIVE LANDING PAGES

ALEXRASCANU

Source HubSpot

20 LANDING PAGES REMOVE NAVIGATION

ALEXRASCANU

21 MATCH HEADLINE OF CTA amp LANDING PAGE

ALEXRASCANU

22 LANDING PAGES LESS IS MORE

ALEXRASCANU

23 MORE LANDING PAGES = MORE LEADS

ALEXRASCANU

Source HubSpot

24 FORMS THE RIGHT LENGTH

ALEXRASCANU

25 FORMS WHAT SHOULD lsquoSUBMITrsquo BUTTON SAY

ALEXRASCANU

26 FORMS INCLUDE TRUST ENHANCERS

ALEXRASCANU

27 FORMS MAKE THEM SEEM SHORTER

ALEXRASCANU

Source HubSpot

COMMUNICATE CLEARLY

MAKE AN IRRESISIBLE OFFER

CTAs LANDING PAGES amp FORMS

LETrsquoS GENERATE MORE LEADS

MULTI-CHANNEL LEAD GENERATION

BE RELEVANT

28 BUILD A COMMUNITY ON YOUR WEBSITE

ALEXRASCANU

29 BUILD A COMMUNITY EVENTS

ALEXRASCANU

30 BLOGGING

ALEXRASCANU

31 SEARCH ENGINE OPTIMIZATION

ALEXRASCANU

Source HubSpot

32 E-MAIL MARKETING

ALEXRASCANU

33 SOCIAL MEDIA MARKETING

ALEXRASCANU

bull Build a loyal following

bull Make it a dialogue

bull Share links to your blog posts landing pages

discounts and other resources

bull Encourage your team members and followers to

share your content

Which of these 33 tips will you

use to generate more leads

THANK YOU

Alex Rascanu

alexrascanu

digital marketing strategist and speaker

director of marketing and operations at Conversion