5 Ways to Make Your Website Drive More Business

c

c

But that’s only one part of the complete online marketing

platform you need to bring customers to your site — and turn

them into buyers.

c

You may be lacking

c

Your website’s content must be:

• Relevant — targeted to

your audience’s needs and

problems

• Frequently updated —

with regular blog posts,

news items, and other

content

c

A website that’s optimized for visitors (not just

search engines) has:

• Professional presentation that

aligns with your company’s

branding

• High-quality design and writing —

copy editing is a must!

• Easy-to-find answers and

information and simple, quick site

navigation

c

Bring visitors to your website by actively

promoting your content through:

Email Social Media

Other Online

Channels

c

More than just a “contact us” page, your site must

provide:

• The next step you want a visitor to take — such as a

whitepaper download or subscribe form

• Options that let visitors engage with you the way they

want, at any stage of the buying process

c

Know who’s visiting your site and what interests

them with:

Basic analytics that tell

you the number of visitors

In-depth analytics — contact

information for site visitors, so

that your sales team can follow up

c

Take the next step — learn more with these additional resources:

Content: How to Start a Business Blog in 5 Steps

Outreach: Let Your Blog Work Harder For You

Call to action: Seal the Deal with these 5 CTA Tricks

Visibility: ConvertAVisit — Reveal Hidden Web Leads

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