6 Must-Read Marketing Books

MARKETINGBOOKS

Every marketer should read

6

{ }WRITING IS CRUCIALTO MODERN MARKETING

SUCCESS. These are the books to transform your writing.

EVERYBODY WRITES

EVERYBODY WRITES

Ann Handley's newest book is all aboutthe value of writing and empoweringthe writer in each of us.

by ann handley

Read it.

THE SENSE OF STYLE

THE SENSE OF STYLE

New York Times bestselling author Steven Pinker, askspivotal questions about how the modern languagelandscape is being shaped by social media and how tocreate powerful sentences in today's culture.

by steven pinker

Read it.

{ }LEADERSHIP.AND LEADERS.

Dive into the books that develop a strong sense of purpose.

It's crucial to both business success & personal careerdevelopment.

THE ALLIANCE

THE ALLIANCE

The Alliance is about how to build employee-employerrelationships that are mutually beneficial and spawnan alumni network that gives back to employees foryears.

by reid hoffman

Read it.

the INNOVATORS

THE INNOVATORS

Walter Isaacson dives into the mini-biographies ofthe people that transformed our digital world. TheInnovators highlights the creative leaps of faith,decisions, and teamwork that led to major success.

by walter isaacson

Read it.

{ }STRATEGY.MARKETING GAMEPLANS.

The books with tips, tricks, and tactics to a more

powerful, more consistent marketing department.

GUERRILLA MARKETINGin 30 DAYS

GUERRILLA MARKETING

The book says it can transform your marketing in30 days...we don't know if that's necessarilypossible...but we like the idea. This new editionfeatures businesses, tactics, and success storiesthat are sure to fuel your marketing.

by jay conrad levinson & al lautenslager

Read it.

FAIL BETTER

FAIL BETTER

You can't be successful 100% of the time. But you CAN learnfrom results 100% of the time.

Fail Better teaches readers how to create groundbreakingideas that push boundaries and status quo by assessing howmuch failure can be afforded. Then, to iterate on data andmetrics (failure or otherwise) to polish great ideas.

by anjali sastry & kara penn

Read it.

WHEW!THAT'S A LOT

of books.

happyreading