6 threats lurking email marketing

6 Threats Lurking Email Marketing

INTRO:

Despitetheriseofmobileandtheoversizedemphasisonsocialmarketing,emailhasremainedanincrediblyusefulandeffectivemarketingtool,oftendeliveringmuchbetterROI(ReturnOnInvestment)thanothertypesofmedia.

1. PURCHASING OF EMAIL LIST

- Technically illegal, but many good ESPs prohibit sending emails to

purchased lists.

2. Is your data worth?

- Build your list in right way to see higher open rates, high CTR & low spam reporting.

- Validate your contacts after minimum 12 months of subscription.

3. Abolish Red Flag Words

- There are many spam filters today which detect spammy

words and release your emails in junk folder.

4. Gmail Filtering

- The introduction of Gmail Filtering sorted in many primary

inbox, social and promotion sections.

5. Unsubscription Rate

- Segment your audience and send email by targeting

customers to avoid unsubscription.

6. Emergence of Chat

- With evolution in technology, young generation prefer

chatting over lethargic and time-consuming emails.

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