7 Ways to Effectively Promote Your App

7WAYS TO EFFECTIVELY PROMOTE YOUR APP

Table of contents

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Introduction

1. Prepare for the launch beforehand

2. Create a video

3.Makeagoodfirstimpression

4. Inviteuserstojoinyourmailinglist

5.Makeuseofyourmobilewebsite

6. Engage through QR codes

7.Leveragethepowerofsocialmedia

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Introduction

Soyou’vejustbuiltyourapp.Whatnext?Herecomesthereal challenge: how to reach your users and get them to download the app?

Withoveramillionappscurrentlyavailableacrossmajorplatforms,simplypublishinganappwithuniquefeaturesandincredibledesign is no longer enough.

Research shows that getting the app discovered is the major problem faced by app developers,evenbeforetheproblemofmonetizingyourappandturningitintobusiness,duetothetoughcompetitionintheworldofmobileapps.

How can you cut through this noise and let the world know about the amazingappthatyouhavejustcreated?

The following 7 tips will help you to get started and take your app to the next level.

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1. Prepare for the launch beforehand

Tomakesureyourappdoesn’tdisappearamonghundredsofappsthatarelaunchedeveryday,start creating the buzz around your app before it appears on the stores.

Ifyoualreadyhaveawebsiteforyourbusiness,youcanannouncethelaunchoftheappandprovideyourprospectiveuserswithsomeshortdescription of the app that will raise interest. Invite them to subscribe to your newslettertoletthembethefirstonestodownloadtheapp.

Ifyoudon’thaveawebsiteyet,itmaybehandytocreateanapp landingpage.WithAppsBuilder’spromotionaltools,allyouhavetodo istosimplychoosethetemplatethatsuitsyourappbest,pickthe features that you want to highlight and launch the page!

Toreachyourusers,useallsortsofmediaavailable:forexample,sendthelinktotheapplandingpagetoyourcustomersbyemailorpostitonyoursocialmediaprofiles.

Don’tmissoutonthisopportunity:raising interest in advance will pay off with the more downloads at the time of the launch.

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Youmightconsidercreating teasing videos that will show the app in action. You don’t necessarily have to shoot a professional video,itcanjustbea1or2minutepreviewwithanupbeatmusiconthebackground,highlightingthemainfeaturesandbenefitsoftheappaswellasits attractive design.

Showa«tour»ofyourappfeaturesandmentionthesituationswhereitwouldmakethelifeoftheusereasier,becausethisiswhattheyarelookingforinthefirstplacewhentheyconsider downloading an app.

2. Create a video

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7 Ways to Effectively Promote Your App

Learn about the 7 most effective tips to cut through

the noise and let the world know about your

amazing app.