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Landing pages are critical to any good inbound marketing effort. Here are eight tips you can use to create landing pages:
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8 Landing Page Tips for Non-‐Pro3its and Small Businesses Landing pages are cri-cal to any good inbound marke-ng effort. Here are eight -ps you can use to create landing pages.
Becky Livingston President & CEO Penheel Marke:ng September 2014
1. Headline
2. The Offer/Value
3. Bulleted Bene3its
4. The Form
5. Call to Action
6. Images
7. Social Sharing
8. Thank You
Parting Words There are many elements to a good landing page, but to make them great and to increase conversions takes more than just great layout.
Who is Penheel Marketing? Social media and digital marke:ng consul:ng firm for CPA firms, small businesses, and non-‐profits.
hLp://Penheel.com
Marke&ng Analy&cs Website analy:cs, online adver:sing analy:cs. See which sources are genera:ng the most leads.
Email Send personalized, segmented Emails based on any informa:on in your contact database.
Search Engine Op&miza&ons Improve your rank in search engines by finding and tracking your most effec:ve keywords.
Lead Management Track leads with a complete :meline-‐view of their interac:ons with your firm.
Blogging Create blog content quickly while geUng SEO :ps and best prac:ces pointers.
Social Media Publish content to your social accounts, then nurture leads based on their social engagement.
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