8Seconds Dramatically Increases Email Conversion 2016

8Seconds BvbaCorda Campus HasseltKempische Steenweg 293/63500 Hasselt, Belgium

Automated Real-TimeCreative Content Optimization

Basile FattalGlobal VP Sales and Marketingbasile.fattal@8seconds.netwww.8seconds.net

Why 8Seconds?

Optimizes the creative content to increase email conversions, revenue and ROI

Email Marketingplatform

A CBWith 8Seconds

Without 8Seconds

Simple and easy to implement. Get started within minutes!

CLICK HERE

< Just paste the8Seconds codehere >

1. 8Seconds automatically generates multiple versions of your email using alternate content.2. The winning content is automatically identified based on click through behavior of the first email openers, in real-time.3. The winning content is then automatically delivered to the rest of the audience insuring the highest conversion possible

Automated real-time email optimization

How does multivariate testing work?

1 HTML = 36 email versions

Variable 2Headline

Variable 1Header

Variable 3CTA

Why is multivariate testing so effective?

A/B testing (few versions): Small gains

Why is multivariate testing so effective?

A/B testing (few versions): Small gains

2% 3% 4%

8% 9% 10%

14% 15% 16%

5% 6% 7%

11% 12% 13%

17% 18% 20%

A/B/n testing (several versions): Big gains

1. Generates automatically dozens of email verisons with multivariate testing.

Fully automated email optimizer: 4 steps

2. Automatically determines the required sample size of the test audience based on statistical validity.

Fully automated email optimizer

3. Automatically identifies the winning content based on clicks or conversions (e.g. Possibility to track conversions through a pixel on the thank you page)

4. Selects and displays automatically the winning content to the rest of the audience (since images are served remotely)

Testing on actual audience or segment

Testing at actual time of send

Real-time email optimization is more relevant

Winner identified within hours

Send time

16:10Winner found

Real-time dashboard

Tested on 3,000Sent to 143,988Gain of 4,098 clicks over the losing version!

Dashboard shows the performance of each email combination

Sherpa: MVT testing 92% Significant results

Multivariate testing

Testing effectiveness

Time testing

Segmentation

Subject line testing

Personalization

From name testing

Responsive template

Improvements in Click Rates

8Seconds Optimizer

8Seconds cloud based platform

Step 1: enter data for each variable

Click start

Image location

Image URL

No need to upload images to 8Seconds!

Step 2: replace HREF & IMG codes in email with the 8Seconds HREF & IMG codes

HTML Email

8Seconds Optimizer’sHREF + IMG codes

Email Marketing Tool

Delivers HTML Delivers images

Step 3: send your campaign as usual

Clients and Partners

Awards

Cuckoo Awardfor Innovation

EMMA Award

Telecom

Travel

Energy

Fashion

Finance

E-Tail

Retail

8Seconds clients

8Seconds partners

ESP’s

DM Agencies

Digital Agencies

500% gain from CTA buttons copy testing

Winner found after only 287 unique views

Gain: + 498 %

Discover your My25 subscription > 25.58%

Discover your subscription > 16.28%

Discover your offer > 15.00%

I activate my subscription > 5.13%

I activate it now > 7.50%

I switch! > 9.76%

More information > 12.20%

280% gain from CTA text + color testing

62% 22%

4 different colors

10 different button texts

29% gain from 1 image + 3 different copy

Gain: + 29 %

Case: Philips Sonicare7 headers x 6 CTA buttons = 42 different emails

Winner CTR 16.5%Loser CTR 3.5%

Guess which is the winner?

+1200%Sales

Old email Optimized email

0.15%conversion

1.9%conversion

1200% sales conversion increase

Winning email creative used on website

Optimizing content cross-channel

Email Websites and Landing pages Online Advertising Mobile ATL, Print, POS Coupons

Optimize also your landing pages

8Seconds works also for landing page Multivariate Testing

1000% increase

36 email versions tested40K reviews generated within a week

Winner 22.2% Loser 10.6%

Old Email Optimized Email Sales conversion rate 0.09% 1.80%

209% increase

307% increase. Don’t stop testing!

Fiat: 6 versions

Uncheck unwanted combinations

30 minutes to identify winner

154% improvement

15.83% 10.28%

154% improvement

Winning version: 9,918 clicksLosing version: 6,440 clicks

Gain of additional 3,478 clicks

Options

Uncheck unwanted combinations

Integrated mobile optimizationWinning content identified by device type: Mobile vs. Desktop

ExplorerFirefoxChromeSafariOpera

AndroidiPhoneBlackberryNokiaTabletsPalm

Different devices, different resultsDesktop winning banner

Mobile winning banner

Optimize by any segmentation

Gender

Age bracket

High-spender, Low-spender

Mobile vs. Desktop

Or any segmentationavailable in the database

Simply include the segment in the code generated by the 8Seconds Optimizer and 8Seconds will optimize by segment [gender], [age-bracket], ...

Different segments, different results

New feature! The Button Creator

The Button Creator allows you to easily generate dozens of buttons, all by yourself, in just a few minutes, right from within the 8Seconds application (no Photoshop needed)

What can you test?

Alternate images

CLICK HERE

Alternate CTA’s (static, text, animated…)

CLICK HERE

ACME ACME

CLICK HERE

Alternate headlines (*as images of text)

CLICK HERE

ACMESUMMER HOLIDAYS

CLICK HERE

ACMEHOLIDAY TRAVEL

CLICK HERE

ACMESUMMER HOLIDAY TAVEL

Alternate offers

CLICK HERE

Different positions of content like CTA’s

CLICK HERE

With or without an image

CLICK HERE

Content order

ACME ACME

With or without a navigation bar

CLICK HERE

ACMELink Link Link Link

Contact 8Seconds

www.8seconds.net

Optimizer@8seconds.net

8Seconds Dramatically Increases Email Conversion 2016

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