A Walk Through 4 Recent Content Campaigns PubCon Las Vegas 2014

A walk through 4 Recent Content Campaigns

@chrisbennett #pubcon2014clarklittle.com

@chrisbennett #pubcon2014clarklittle.com

download this deck: bit.ly/97PubCon14

Here is what I have learned over the years

every website is unique

they each deserve a UNIQUE strategy

Blog Post

Infographic

Guest Post

gone are the days

do what makes sense for you

and do it well

make it pretty

Clark Little

make it useful

http://www.pxleyes.com/

make sense to your audience

so lets LOOK at a few different businesses

and how they all used something different to achieve the same results

more traffic

more branding

more engagement

more mentions

but most importantly

more business

cause lets face it

the c-suite doesn’t care how many shares/links you get

https://www.defensivedriving.com/road-trip-planner/

It’s beautiful

it’s simple

it’s useful

it’s altruistic

we used a couple of techniques to ensure promo success

albumsurf.com

leveraged social success

leveraged social success

leveraged social success

reached out to the products/apps mentioned

there are a million road trip planners

some arguably better

but when you make something that is beautiful

Clark Little

simple

to the point

and altruistic

you win.

http://www.budgetdirect.com.au/packinglist/

another great packing/planning example - Interactive

The Student Loan Industry is insanely competitive

big budgets

big ROI

we needed to set ourselves apart

We took college and put an ROI angle on it

so high school students could make an educated decision

comparing the different degrees they are on the fence about

this could of been an in-depth article or white paper

IN FACT IT HAS BEEN

instead we made a tool that simplifies a difficult process

coco-jack.com

and it 10X’d all traffic, engagement, time on site etc…

very mobile friendly as well

Big Data is awesome

it’s changing the world

but attracting customers to your Hadoop Cluster

is harder than writing about the “Internet of Things” or “Wearable Tech”

so we set out to make a multi part campaign around influencers

http://www.qubole.com/hadoop-influencers/

by listing the experts Qubole became expert

influencers loved that they were listed

so the next month we appealed to that love and asked them for tips

we turned those tips into a month long blog series

and the influencers shared again

then at the end of the month compiled them all into a slideshare

http://www.slideshare.net/qubolemarketing/big-datatips2

and again

another great example of article to SlideShare

http://blogs.salesforce.com/company/2014/03/internet-of-things-marketing-impact.html http://www.slideshare.net/Salesforce/internet-ofthingsslideshare-1

Interactive content makes boring things awesome

take taxes for example

https://turbotaxcpaselect.intuit.com/history-of-taxes/

would you read a blog post about the tax code?

need to build custom buttons to trigger twitter cards/open graph

https://turbotaxcpaselect.intuit.com/history-of-taxes/

gotta make it a slideshare

http://www.slideshare.net/IntuitInc/the-history-of-the-tax-code

interactives make it easier to get away with calls to action

Chris Bennett CEO/Founder - 97th Floor @chrisbennett 97thfloor.com