Accelerating Amazon Sales Strategy for Q4 2015: Day 2

Paul Johnson

● More than 8-years experience in e-commerce

● Multiple million dollar e-commerce startups

● Co-Founder of Seller Labs

● One of the top Amazon third-party solution providers● More than 10,000 Amazon sellers● Help power billions of dollars in Amazon revenue annually

Agenda● Listing Optimization for 4th Quarter Shoppers● 4th Quarter FBA and Demand Forecasting ● Pricing strategies to increase profit margin● 6 tips to Engineer customer satisfaction

The Data3rd Quarter 2014

● Products 29,052● Units sold 694,697● Avg price $20.28● Revenue $14,088,455.16

4th Quarter 2014

● Products 29,006● Units Sold 923,678● Avg price $20.52● Revenue $18,953,872.56● 35% increase

More Data

● Amazon Revenue Q3 2014 20.58 Billion● Amazon Revenue Q4 2014 29.33 Billion● 42.5% Increase

But you said 4x Sales?

4th Quarter Shoppers Are Insane!

They Really Are Nuts!

Major Buying Factors● Search Position● Reviews and Ratings● Images● Title● Fulfillment ● Bullets● Description● Price

Improving Search Position● Optimize your listing for targeted keywords● Institute a marketing plan to drive sales before 4th Quarter for key ASINs● Consider Amazon Sponsored Product Ads● Consider using Snagshout

Identify Products that Need Work

Why Use FBA?● Amazon is better equipped to handle the spike in sales● Avoid negative feedback for fulfillment issues● No selling restrictions● Higher Prices = More Profits● Last minute Prime shopping● Sales are insanely high for FBA sellers mid-December to right before

Christmas!

#1 Fourth Quarter Mistake?

RUNNING OUT OF INVENTORY

SEND YOUR INVENTORY EARLY

Reports->Detailed Sales & Traffic by Child Asin

What if I don’t have last year’s sales data?

Increase Margins● Sales Price $20 ● Amazon Commission

$3.00● FBA Fees $3.12● Net Revenue $13.88● Landed Cost $8.00● Net Profit $5.88● Units Sold 1000● Total Profit $5,888.00

● Sales Price $25● Amazon Commission

$3.75● FBA Fees $3.12● Net Revenue $13.88● Landed Cost $8.00● Net Profit $10.13● Units Sold 582● Total Profit $5895.00

< $5888 $5895

● Sales Price $20 ● Amz commission $3.00● FBA Fees $3.12● Net revenue $13.88● Landed Cost $8.00● Net Profit $5.88● Units Sold 1,000● Total Profit $5,888.00

● Sales Price $25● Amz commission $3.75● FBA Fees $3.12● Net revenue $13.88● Landed Cost $8.00● Net Profit $10.13● Units Sold 900● Total Profit $9,117.00

4th Quarter Shoppers Are Less Price Sensitive

< $5888 a lot $9117

6 Ways to Delight Your Buyers1. Leverage FBA to ensure a great fulfillment experience 2. Clearly and accurately describe your products in your listings 3. Avoid returns and negative reviews by letting your buyers know how to get

help if they have a problem4. Send instructions or bonus information to enhance the shopping experience 5. Notify buyers when their item has been delivered and ask for feedback or

reviews. 6. Only ask for feedback or reviews for products that were delivered in a timely

manner

Want More?Improve your products’

searchability on Amazon.

Download

Amazon Search Secrets for free!

sellerlabs.com/learnmore

Questions?