Alternative search 2014

Making Money fromAlternative Search@Dixon_Jones

Correlation is NOT Causation

Reading my Slides Easily

The most notable thing or Link

We “Rank” for SEO (Mar 2014)

What we’ll cover…

Used to get into your head. Now into your life, your habits, your world

Tips in this presentation:• Wolfram Alpha & Siri• Linkedin• Twitter• Majestic SEO• SEMRush• WikipediaPLUS how these engines can help on Google

Google dominates our world.

But only because we let it.

90% of Search <> 90% of traffic

<> 90% of mind share<> 90% of your Brand (I hope!?)

Ignore this and Google has already beaten you.

Why be at this Session?Don’t over indulge.

Site (World Ranking)

Rank Sub Nets

RefIPs

Traffic(Alex

a Million/day

)

Google.com 1 329K 1254 1254

Facebook.com 2 317K 2136K

324

Youtube.com 3 291K 1728K

510

Twitter.com 4 280K 1768K

110

Wikipedia.org 7 218K 995K 210

Yahoo.com 9 188K 714k 271

TOTALS

1294K 7341 1425

Engine Size by Referring IP Count

Used to get into your head. Now into your life, your habits, your world

Signals that lead to Authority

Google needs other sources to rank you now.AuthorshipGoogle+Links{Association}{Brand ™ }

The fork in the road for Google and SEOs

Why Links are still such a factor

What’s in a link? Clustered data and…

Twitter is a Big Data source! Don’t over indulge.

http://www.wolframalpha.com/participate/

Don’t over indulge.

Use it for:Traffic (of Course)Also for customer intelligenceAlso competitor intelligence

There are some very cool tricks on Twitter, Including tips for improving visibility on Google.

How to win on TwitterHave a person feed the beast

http://www/twitter.com

Twitter Search Tips

Don’t over indulge.

http://www.wolframalpha.com/participate/

Don’t over indulge.

Timing and Traction

Twitter Cards

https://dev.twitter.com/docs/cards

I use Sendible (Hootsuite, SocialOomph) to monitor and automate:

Blog tweeting out of hoursTracking mentions and engaging efficiently (or

assigning)Tracking the competition threads and stories and

engaging at times

Link to your profile! You need to for it to rank in Google

Twitter Super SEO TipTwitter Cards

https://dev.twitter.com/docs/cards

• Twittercards• Dynamic Data• @Replies• Associations• Links & Tracking• Don’t overdo it!

Twitter Super SEO TipTwitter Cards

https://dev.twitter.com/docs/cards

When you set up an ad campaign on Twitter… you get analytics.

If you cannot see the money in them there hills, you are not looking hard enough…

• I can see the effect of “organic” strategies• I have used Location Insight to engage ambassadors• Used it to work out who to mention in my Tweets

Why ads on Twitter = Money

This slide comes with a health warning:

You can change Wikipedia yourselfYou can build your own company page but:

Be NeutralBe Verifiable

Get into the community first. I didn’t. It sucked

Wikipedia has its own search results. Adventurous SEOs might go there

Seeing Wikipedia through Google results is an opportunity

WikiPedia/SEMRush CoupletUse SEMRush if you want volume…

Wikipedia Optimisation

SEM Rush

More than a PPC Tool…

SEM Rush

More than a PPC Tool…

Great for HummingBirds

In September Google changed the back end to go deeper intoa query

Great for HummingBirds

This is why you need to go Deeper. Also why “rankings” are decreasing in use

Majestic is a Search Engine!

We have been looking hard at these in 2013

Search ExplorerEngine based on Link Data onlyBetter for analysis than searchCool advanced search

Live Ranking Factors

We have been looking hard at these in 2013

http://twitter.com/Dixon_Jones/

Be wary of this on Twitter!

LADY GAGA BARACK OBAMA

TrustFlow71

TrustFlow74

Audience participation: Who is more influential on Twitter?

Find a best Tweet

The most notable thing said by Obama on Twitter

Wolfram Alpha

Don’t over indulge.

http://www.wolframalpha.com/participate/

Siri is using Wolfram Alpha for 25% of its searches.So indexing by Wolfram Alpha is not a guaranteeBut it is a chance!

Get into Siri!

Don’t over indulge.

http://www.wolframalpha.com/participate/

Get into Siri!

Don’t over indulge.

http://www.wolframalpha.com/participate/

Getting into W.A.

One off data streamRegularly updated streamIdeally structured dataNot a traffic generator

Get into Siri!

Don’t over indulge.

http://www.wolframalpha.com/participate/

Get into Siri!

Don’t over indulge.

http://www.wolframalpha.com/participate/

Siri is using Wolfram Alpha for 25% of its searches.So indexing by Wolfram Alpha is not a guaranteeBut it is a chance!

Linkedin tips: Export AllDon’t over indulge.

https://www.linkedin.com/contacts/manage_sources/

Linkedin tips: Search And GrabDon’t over indulge.

https://www.ecquire.com

Takeaways

We have been looking hard at these in 2013

• 90% of Search <> 90% of Mindshare• Google uses connections to find Authority• Use Twitter Cards• Get Twitter Analytics• Google over indulged on… {Wikipedia}• If you have a data source, Apply to Wolfram Alpha• Take from Linkedin more than you give to it

@Dixon_Jones

Thank You

If you want a copy of this presentation, or a trial of Majestic, please give me your card.

Making Money fromAlternative Search