View
437
Download
2
Category
Preview:
Citation preview
Two Main Topics
• Brief Summary About Apple and its Phone product lineup
• How the hell they do Market Segmentation??!!!
Apple’s History
Apple’s History
How do they do Market Segmentation????
Apple’s Market Segmentation• Customers with high loyalty to Apple
• Technical oriented
• Social acceptance oriented
Customers with high loyalty to Apple
Technical oriented
Social acceptance oriented
Recommended